If the world with the greatest impact on the Amazon industry in 2021 is selected , the large-scale crackdown on reviews, store closures, and freezing of funds must be the first. After the wave of store closures, have you ever thought about the question, what dimensions does the Amazon platform use to measure and evaluate? Today I will tell you.
It can be roughly divided into two dimensions. On the one hand, the data of the seller's account is abnormal, such as: abnormal traffic, abnormal conversion, and abnormal comment rate. Another more important point is that the buyer's account is not clean, such as: 1. The credit card segment is controlled by risk, 2. The IP is not pure, the repetition rate is high, the DNS skips the country, 3. The shopping habits are chaotic, 4. The comment rate is too high High, 5. Browsing exception and so on.
So is there a way to solve these two problems? The answer is yes.
First of all, we need to know that the reason for the abnormal seller account is also caused by improper use of evaluation. Therefore, before the evaluation, we need to be familiar with the platform rules. Instead of using a lot of evaluations to increase exposure when new products are launched, this will be counterproductive. We need to formulate an evaluation cycle for each product. The number of orders, the cycle of placing orders, how to control evaluation, how to open advertisements and other overall process systems must be met, not blind test orders.
Again, for the seller account.
1. We know that the platform can detect the area code, security code, MAC address and other parameters of our device through IP . These hardware parameters are easily controlled by the platform without camouflage blocking.
2. At present, many people are using 911 , luminati and other types of public network IP and computer room IP . There are too many people using these IP pools, and the repetition rate is very high, which is easy to trigger the machine review. We need to use some foreign family residential IPs with high purity
3. The evaluation service provider is to make money. As long as there is money, it will accept any orders, and it does not follow a normal shopping process very well, and it is hastily.
At present, the safest assessment is actually self-study and self-assessment. Now many big sellers have their own assessment departments. why? The main thing is safety. You can build an evaluation environment through a foreign server to camouflage and block the underlying hardware parameters, so that the platform detects only the data we provide and cannot be associated with our devices, and then creates a foreign home line IP and uses a fingerprint browser (plus a privacy plug-in). ) to browse and place an order. In this way, there is a real physical configuration, and IP can accurately locate foreign cities and present local users.
Then formulate an evaluation cycle, truly simulate the normal online shopping habits of foreign buyers, and control the rate of comments, so as to maximize security.