The hardest part of selling on Amazon is figuring out what to sell on Amazon. You may have what you think is a great idea for a product, but smart sellers rely on data, not their gut, to decide which products to invest in.
That was true during the first quarter as customers purchased products to help them achieve their goals and New Year's resolutions. Of course, sales typically slow this time of year, but there are plenty of opportunities for sellers to take advantage of.
How do you decide what to sell? How do you know what consumers are buying this time of year? How much inventory should you buy?
We'll answer all of these questions and more in this article, so read on. You can also check out this month's top products on Amazon to learn more!
Q1 What does Amazon FBA sell?
Unlike the holidays, the first quarter is when e-commerce sales start to return to normal — meaning, there's no longer an influx of customers flocking to buy goods for the holidays. This time of year is a great opportunity to find evergreen products that you can sell year-round.
While most categories on Amazon sell well this time of year, there are a few categories that stand out and open new possibilities for shoppers as the new year rolls in.
There are plenty of opportunities to sell popular products this time of year, so let's get started!
1. Sports fitness equipment
This is obvious, right? One of the most popular New Year's resolutions is to start exercising and get in shape. For Amazon sellers, this is a great opportunity to stock up on gym equipment for those New Year's resolution-makers.
You can also expect your customers to buy these products online. According to the latest Jungle Scout Consumer Trends Report , consumers will buy 40% more sports and fitness equipment in the fourth quarter of 2022 compared to the third quarter — a trend that will continue through the first quarter of 2023.
Check out this chart from our Keyword Scout Tool. It shows a significant spike in interest in the keyword “exercise equipment” this time last year — fitness-related keywords are now commanding even higher keyword searches than they were in early 2022.
Looking at the 30-day trend in monthly searches; after the holidays and New Years, consumers are actively searching for these products.
This category is very competitive, so if you're selling and marketing private label fitness products , try to think outside the box. A unique and powerful way to develop new products is to leverage the huge user base on TikTok. TikTok is a great way to reach your target audience organically, even in a competitive market.
If you can find popular sports and fitness products to resell through retail arbitrage , online arbitrage, or even dropshipping , that's another viable option.
Tip: Try local discount stores like Marshalls or Burlington; you can often find low-priced designer sports and fitness equipment at these stores to resell on Amazon. If you go the arbitrage route, make sure you scan the item with your Amazon seller app first to make sure you're not locked into a specific category or brand.
2. Gym clothing and shoes
If you don't know about clothing and footwear — or some of the major clothing brands on Amazon — these are the types of products you should be trying to stock up on in the new year. If consumers buy exercise equipment, they're also buying new workout apparel to wear at the gym or on a run around town.
Clothing and shoes are great for retail arbitrage sellers because not many Amazon sellers are allowed to sell in these categories.
If you're more interested in creating your own private label products in the fitness industry, you can use the power of social media to get your brand off the ground. Remember the “ TikTok leggings ”?
As mentioned above, using a platform like TikTok can help you boost your Amazon sales if you can launch a sufficiently unique product paired with a fresh marketing strategy.
Here's another fitness product that saw a huge increase in searches over the past 30 days:
Even if you can't sell workout clothing or shoes, you can still take this opportunity and research related products that are most likely to go with them.
3. Skin care and beauty products
Brands in this industry are creating a growing number of products catering to self-care, personal care, mindfulness and meditation.
Search "skincare routine" on TikTok to learn about the importance of self-care to consumers' lifestyles. Content creators and influencers really help create a culture of self-control even in tough times.
Check out the search volume and trends for related keywords on Douyin!
If you're interested in cosmetics and beauty products, use your skills and knowledge to create a dedicated TikTok audience to whom you can eventually sell products, or better yet, recommend your favorite products by using the Amazon Influencer Program.
If you're approved in Amazon's beauty category, consider creating a beauty kit listing of popular, complementary beauty products that help complete your skincare regimen.
Wholesale and retail arbitrage is also a great business model for selling beauty products on Amazon. Contact beauty brands directly to open a wholesale account or head to a retail store and start scanning a variety of beauty products to see what you can cash in on.
These products align with consumers' New Year's resolutions to look and feel better than ever. But since a new skincare routine is easier to stick to than many other resolutions, we believe this trend will continue for longer in the weeks following the new year.
I know this doesn't sound like the time of year for consumers to shop for swimwear, but with much of the U.S. and Canada gripped by cold weather, many are looking to head south for a warmer winter break.
Not to mention, many college students have spring break at the end of March and will likely be looking for new swimwear for the occasion.
Let's look at some numbers. We've seen an uptick in searches for men's and women's swimwear products in early January.
There are many arbitrage and wholesale opportunities to resell other swimwear brands without creating your own brand. Although of course you can — check out our articles on how to buy on Alibaba and sell on Amazon to get started .
Of course, you can use social media marketing strategies like creating viral content on TikTok to promote your new swimwear brand.
Now is the time to start researching the different swimwear products and swimwear for sale on Amazon.
5. Seasonal products
If you want to take advantage of some of the seasonal holiday peaks outside of the fourth quarter, there are two special days in the first quarter when consumers don't hesitate to spend money: Valentine's Day and St. Patrick's Day.
One is about celebrating love and the other is about parties. If you are an experienced Amazon seller, taking advantage of these two days can be very profitable.
I say experienced sellers because predicting how much inventory you should buy as a new seller can be challenging. If you buy too little, you'll miss out on sales. If you buy too much, you won't sell the product once the holidays are over.
Still, these two days are rare opportunities for retail arbitrage sellers. Tip: Valentine's Day candy!
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