To be an Amazon cross-border e-commerce business, buyer reviews play an important role for sellers. Sometimes a good review can bring a lot of conversion rates to the seller, and a bad review will reduce the seller's product weight.

Now Amazon's review weighting mechanism has changed. It is understood that some sellers reported that a certain product of theirs used to be in the front. The positive review has been replaced by a moderately negative review with no pictures, no videos, and no likes in the past six months. This is largely because Amazon updated its algorithm for review weighting. It is no longer human intervention that comments with more likes are higher, nor is it the average score of the previous large base, but the newest comments have a larger weight and are more likely to be in the front, and may also be dominated by recent comments. The overall rating of the product. The change of the review algorithm will make the review weight of the past six months higher than the previous old review weight, which will allow buyers to see the recent reviews more intuitively.

Amazon's recent reviews display is based on the listing age and recent reviews. Some sellers said that this comment mechanism made hundreds of negative comments from sellers top the afternoon, and new positive comments were placed on the homepage. This change in the algorithmic review mechanism means that sellers need to pay more attention to product quality, provide more competitive products, and make buyers feel cost-effective products, in order to increase product praise.

In addition to the update of the evaluation weight, Amazon has made changes to the "Account Performance Score" function. This change not only has a rating score, but also intuitively sees the severity of each violation, allowing sellers to understand their account security issues at a glance . In addition to the original color-coded logo, Amazon displays account ratings as a number from 0 to 1,000.

The specific distinction is as follows: Green logo: 200-1000, indicating that the account is healthy and risk-free. Yellow mark: 100-199, indicating that the account is at risk of deactivation. Red logo: 99 and below, "poor account" means the account meets the deactivation criteria or has been deactivated.

Amazon said that by using this function, sellers can be more aware of the impact of violations on account status, and sellers can first deal with violations that have the greatest impact on the account, thereby avoiding account suspension and affecting normal sales. .