If keywords are ranked on the homepage, you can get more traffic and sales, but it is difficult to get keywords on the homepage, so first of all, we need to understand what Amazon needs to pay attention to for keywords to be on the homepage?

Product Weight = Conversion Rate + Expected Conversion Rate + Return Rate + Review Rating

Conversion rates

According to Amazon's latest A9 algorithm, a product does not necessarily need to have a particularly large flow, but the conversion rate must be high . If the conversion rate of our product is high, Amazon will think that our listing is doing a good job in all aspects , like this If you do, the effect of traffic will be maximized , because Amazon's traffic is not just picked up for nothing. They also get these traffic through various paid or free off-site promotions. Therefore , traffic is cost-effective. , so naturally, the conversion rate has become one of Amazon's important criteria for our listing.

expected conversion rate

What is the expected conversion rate?

For example, the conversion rate of our new product listing is 10% on January 1 , 12 % on January 2 , 13 % on January 3 , and so on , then the Amazon system will also give our listing an expectation Determine how much time the conversion rate will rise to, and then give us more traffic . Of course, Amazon also hopes that his traffic utilization can be maximized

Return rate

If our product sales are particularly good, but the return rate is relatively high, the weight of our listing will also be pulled down

Review rating

This function is mainly for customers as a reference. It has a low impact on product weight, but it is more important for our product conversion rate.

Store weight = store's Feedback and other health indicators , such as refund frequency, late delivery rate, feedback rating, etc.

To sum up, we can see that the most important factors affecting ranking are the conversion rate and expected conversion rate. Therefore, if it is not enough for keywords to reach the homepage, we also need to optimize our listing page, so as to keep our keywords in the homepage. The location of the home page

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