There is a well-known 1=17 formula, which also applies to Amazon: that is, 1 good review may attract 17 potential users, and 1 negative review will affect the willingness of 17 potential users to spend. The importance of Amazon Product Review is self-evident. A good review can give potential customers the confidence to buy, improve the conversion rate, and directly increase the Ranking of the Listing, thereby bringing more exposure and traffic. more orders.

Review occupies an important position in the A9 algorithm. Sellers have to study various ways to obtain Reviews. The fastest and most direct way is to evaluate real people. However, one of the major security risks of evaluation is that it is easy to be caught. Here we will determine from Amazon how Start with the underlying logic of brushing orders, adjust the evaluation strategy in a targeted manner, and improve the safety factor of the evaluation.

After summarizing and sharing the experience of countless domestic sellers, Amazon will generally determine whether to brush the order from the following aspects:

1. Buyer questions:

The buyer's account here is abnormal. For a normal Amazon buyer's account, whether it is product search before purchase, page browsing, or the coherence of product selection and delivery address, elements will be relatively consistent, and the comment rate is generally not high. will be very high. However, the professional account of the buyer, not only the search, browsing and purchase is not logical, but also the purchase rate and comment rate will be higher than that of normal buyers. This kind of abnormal account is easily judged by Amazon as a swipe account, and the evaluation information brought will be related to the order, which is not beneficial to the listing.

And if it is evaluated by an unreliable service provider, the service provider will use the same batch of buyer accounts repeatedly. Once one of these accounts is detected by Amazon, not only the past evaluation records of this account, but also other accounts under the same service provider. All account evaluation records will be captured.

2. The seller's question:

The seller’s problem is naturally an IP problem first. If you log in to your Amazon account, you are not using a pure fixed IP. Whether you switch IP multiple times or use an IP that has been checked before, you will be suspected of swiping by Amazon.

The second is a large number of orders . Generally, normal products have just been launched, and the sales volume will not suddenly be too high. The proportion of the number of reviews in the sales volume, that is, the review rate will not be too high. It is not recommended to exceed 10%, but if the seller A large number of swiping orders, resulting in abnormal order volume and abnormal review rate, will attract Amazon's attention, and account risk will also increase. Therefore, when doing evaluation, we should pay attention to controlling the number of orders and reviews.

Finally, the account search is abnormal . Generally, for evaluation, if you want to improve the ranking of a product under a certain keyword, you often only use one keyword. However, this kind of buyer searches for a specific keyword many times, and there is no other accurate browsing. Find a product, place an order directly, and praise it directly. Once there are too many such behaviors, it may be detected by the Amazon system.

Knowing the basic logic of Amazon's decision to swipe orders, how can Overseas Pass minimize the risk when doing the evaluation?

The first is evaluation security. Relying on Tencent Cloud virtual machine technology, the overseas test housekeeper is equipped with fixed IP + fingerprint browsing, full access to protect account security, each IP matches three environments, and the three environments are independent of each other, which is convenient for batch maintenance evaluation. At the same time, Overseas Link supports multi-person collaboration in different places, which greatly improves the efficiency of product evaluation.

The second is the evaluation system : evaluation statistics, evaluation management, landing page management, buyer management, messenger chat plug-in five functions, can clearly display the evaluation product information, evaluation operation log, centralized management of evaluation buyer information, build exclusive buyers for sellers database. The exclusive messenger chat plug-in, click the user avatar to view the evaluation order, and the communication and management are more convenient.

Finally, there is the evaluation service . There are two modes to choose from:

The first is self-assessment , that is, you purchase the overseas pass evaluation system and conduct the evaluation by yourself, and the overseas pass provides evaluation tutorials and evaluation guidance.

The second is one-stop evaluation , fully entrusting Overseas Pass to conduct evaluation. Overseas Pass evaluation supports sales list, star list, and review list. All evaluation users use Facebook advertisements to find potential users of matching products, and never use the same evaluation user for evaluation. Repeat the assessment multiple times. During the evaluation process, the overseas staff will require buyers to browse the page for at least 25 seconds to make browsing and purchasing more logical. It will also check whether the user has been added to the blacklist through the PayPal mailbox, so as to eliminate the users with problems. Overseas Pass also provides PP return service.