Hello everyone, we are Tmall: Guanbeixing flagship store focuses on Amazon's main image A+ product shooting design
The Amazon main image is one of the most important parts of the listing. A clear and concise Amazon main image product image can tell buyers what kind of products they will buy, promote product sales, and reduce after-sales problems. Amazon product main image has its own image standard, which has been mentioned before, but the image size generally required by customers in 2021 is 1500 * 1500, and it was 1600*1600 before last year . This is changed according to platform rules, we only cover Shooting and drawing, but the big rules should not change. As a photography company, we may give a picture of 1200*1200 . Thinking that you enlarge it a little bit, it will not make a difference, but the customer will actually be more rigorous. The Amazon main image is the image that buyers see in the product search results page, and it is also the first image of the listing. The main picture should visually make people have a strong desire to buy. In fact, the same is true for domestic e-commerce. The main image of Amazon products requires a white background, so customers will emphasize a white background when sending products. Here is the main image for reference:
It can be seen that the first picture of the product main image must be on a white background. If the product main image is not standardized, the product listing may be removed from Amazon. In recent years, it has become more and more strict. Amazon, which has gone back 8 years, can register an account. We belong to the service provider of Amazon sellers. In recent years, we have seen that the platform and sellers are constantly improving themselves.
In addition to the entrance image of the main image, I suggest that sellers list eye-catching copy in the following images, which can increase the number of clicks from buyers.
Most of the sellers who come to us to take pictures of Amazon’s main pictures are actually to save costs. This is easy to understand. It can save costs in terms of time and professionalism. For customers who have a good understanding of products and do not produce many new products every month, they It is impossible to raise an artist to make 5-6 products every month, so the cost of waste is higher. After taking so many main pictures of Amazon, I summarize the customer requirements as follows: 1. The main picture should be detailed. This detail includes, the provided copy should be detailed, and the reference picture should be accurate. Many sellers will study competing products to see how others are doing. There are many factors for creating a popular style. I think the visual effect of Amazon’s main image is still very important. A very interesting phenomenon is that most products require 80%-85% of the whole picture ; and then there are details, usually customers will ask our photographers to take as many product detail pictures as possible and post-designers as much P as possible. a lot of details on the material;
2. Usage scenarios
Among the categories of the first two years (2020 ), the most homogenous category is fitness equipment. Although the orders have exploded, buyers can accurately determine which products are domestic products because of the homogeneity. This kind of homogenization is not only the product, but also the designer’s material library. Every designer who makes the main picture of Amazon has a very powerful material library, but maybe the materials used for the same type of products are similar. , This is related to customer requirements, but the more test of the photography company is that this company should have some operational knowledge, and Amazon's general rules must be understood, it cannot cause infringement by sellers, and it is best to have differentiated usage scenarios;
Amazon main picture Amazon main picture A + Amazon seller product picture
3. Product basic parameters & instructions for use
Concisely express the usage scenarios of the product and the basic parameters of the product in the form of pictures and texts, such as size, comparison diagram, etc. Most of the instructions for use are mainly scene diagrams, and the effect of the comparison diagram is also very good. The more detailed display part explains the material of the product and refines the selling point.
4. Professional photography & post-production design For an explosive product, the shooting + design of one model, which generally does not require intensive repair, can be done within 1000. The seller spends a lot of time and money to develop the product and ship it overseas. Cang, if you are not a professional photographer or retoucher, the quality of the final product is very good, but the visual effect is poor, and it is not as textured as it actually looks. You have to turn it over and do it all over again. We have really encountered a lot For such a seller, what I want to say is that it can be done in one step, and the knowledge and experience are shared. It doesn’t matter if you find us or not, but this is the reason, whether the Amazon main picture with good texture and visual effect can be used in the long run. out of the sales profits? Moreover, the cost is very low;