In June, Xingtaohui received news that Amazon will expand its online marketplace business in five new countries, of which Belgium is one of the markets Amazon will expand. On July 28, Amazon officially announced that the Belgian site has begun to open registration for global sellers.

Sellers can register and open an account through the official website of Amazon Belgium, and open their own store on Amazon Belgium. Before the Belgian site goes online, sellers should be prepared. StarTaohui predicts that the Belgian site is expected to be officially launched to global sellers in the next few months. Now it is the stage of seller recruitment. Sellers can learn about the specific entry conditions on the Amazon Belgium site. The establishment of the Belgian site will provide local consumers with a rich selection of products and a convenient delivery experience.

The reason why Amazon chose to expand its global business in Belgium is mainly because Belgium is located in Europe, has a developed economy, and has a high level of consumer spending and strong spending power. Third-party data shows that the number of online shoppers in Belgium has increased steadily in the past three years. In 2021, the proportion of online shoppers in Belgium will reach 85%, an increase of 12% over 2020. Among them, the number of online shoppers in the 16-34 age group will account for more than 90%. . In 2021, Belgium's total online consumption will reach 12.1 billion euros, and it is expected that the average annual growth will reach 14.7% by 2025.

At the same time, Belgium is one of the most densely populated countries in Europe. Belgium is adjacent to the two major European economic entities of Germany and France, and is one of the core areas of cross-border e-commerce transactions in Europe. It has a vast number of consumers. In the context of its logistics infrastructure and cross-border e-commerce infrastructure, in order to meet the growing demand for online shopping in the Belgian market and further improve customer experience, Amazon has established an online site in Belgium. In addition, Amazon Logistics has increased its cooperation with local logistics companies in Belgium in 2021 to help goods reach consumers faster.