Xingqihang) In recent years, the shopping habits of consumers in various countries affected by the epidemic have undergone tremendous changes. Home isolation has allowed more e-commerce products to flourish, while also satisfying the shopping needs of consumers as much as possible. In recent years, Amazon has continuously expanded overseas markets to expand the global scope of emerging sites. So far, Amazon's global store opening has opened 17 major national sites to Chinese sellers, and at the same time actively attracts investment in China, helping more Chinese sellers to realize the global expansion of enterprises and brands.

Judging from Amazon's popular best-selling categories in recent years, clothing accessories, furniture, outdoor sports, beauty and personal care, and mobile phone accessories have shown a relatively strong development momentum. At the same time, electronic 3C equipment has also been widely used by the younger generation of consumers. focus on.

Overseas, from the perspective of major developed countries in the mainstream markets of North America and Europe, the shopping needs of the middle and high-end consumer groups in the market are not very different. At the same time, they also pursue high-quality life, which can bring more fun and interest to their lives. Products are also more popular with consumers. For most users of the Amazon platform, stronger spending power allows them to accept more new things and products.

If sellers want their products to form a certain competitive advantage in the market, they should not pursue the price competitiveness of the market too much. Blindly seeking market competitiveness through price may lose a certain profit margin and also miss more accurate customer resources. Chinese sellers have achieved good results on the Amazon platform in recent years, and gradually emerged in the field of Amazon's top sellers, realizing the growth of brand profits and the long-term development of stores.