Amazon has always attacked "fake", not only strictly grasping counterfeit and shoddy products, but also keeping an eye on the authenticity of product feedback.

According to foreign media reports, recently, Amazon has sued a company for reviewing positive reviews.

Amazon is suing a Rhode Island resident, Trey King , and his companies , Auction Sentinel and Sentinel Solutions , according to the complaint .

The reason for the lawsuit is that the website operated by Trey King has been providing false positive reviews for sellers , artificially increasing the feedback rating of sellers ’ stores on Amazon , illegally helping sellers to improve product rankings and conversion rates, and making huge profits.

The complaint alleges that millions of consumers on Amazon use product feedback and reviews every day to help make purchasing decisions, that swipeable and positive reviews erode customer trust, and engage with millions of honest businesses selling on Amazon . Unfair competition tarnishes Amazon's brand reputation .

It is reported that Auction Sentinel describes itself as " the first advisor to third-party sellers" for sellers on Amazon, eBay, Etsy and Walmart .

" If you want to sell and monetize in e-commerce, you need a coach with experience in the 'game' , not just an Instagram or YouTube celebrity showing off a luxury car ," the company claims .

Amazon believes that Auction Sentinel created fake five-star product feedback for sellers on the platform to "artificially inflate" sellers' ratings.

On Auction , it offers an "Amazon Feedback Package," a package that offers 10 feedback for $200, or a multi-review package for $700 ; it even offers a basic package and an enterprise package , each for $300 for 1 store 10 reviews , $800 provides 100 reviews for 6 stores.

Additionally, the company offers a service to create “ invisible ” selling accounts for Amazon sellers who are suspended, blocked, or wish to open multiple accounts . Auction Sentinel said the service is for sellers who have been unfairly banned by Amazon .

According to Amazon 's allegations in the 19 -page lawsuit , it believes that the company violated the Washington Consumer Protection Act and Amazon's contractual provisions , asking the court to prohibit the man and his company from making illegal profits , and It is required to hand over the fraud list and profits, as well as provide Amazon with damages and legal fees.

Following Amazon's lawsuit, a disclaimer was added to the site stating that it " does not sell product reviews ," even underlining several of the service's content as legitimate content .

As of press time, the editor can still open the website, and all the services it provides can still be traded normally .

European and American legislation and regulators have repeatedly questioned Amazon’s oversight, and last year Britain’s competition watchdog launched an investigation into whether Amazon was doing enough to protect shoppers. Based on this, Amazon is even more serious about such false behaviors, and has repeatedly sued related companies.

The regulatory authorities strictly investigate, Amazon strictly grasps, and praise is important, but sellers should get feedback reasonably, and do not cause losses to themselves because of small mistakes.