Is Wuhan Meteor Convergence Reliable? Is it necessary to join the Brand Seller Program to be an Amazon? After two years of brutal and high-speed development in the cross-border e-commerce industry, the improvement of cross-border e-commerce has become the focus of industry development , and cross-border brands have become the focus of cross-border development. Recently, Meteor Convergence also has customers asking whether to enter the brand seller plan. In response to this problem, first of all, we must clarify the entry process of the brand entry plan. To put it simply, sellers need to have their own trademarks in China, then apply for a trademark in the corresponding country, and apply for brand seller registration on the Amazon platform, which takes at least three months.

In terms of the processing process, Meteor Convergence does not recommend sellers who are new to Amazon to join the brand entry plan. It is recommended that sellers who are first-time Amazon sellers can register their own stores first, and do not settle in the brand for the time being. After waiting for sufficient funds in the later stage, there is a certain amount of Amazon operation experience. , and then start the brand plan after store management experience. Of course, some sellers who have been deeply involved in Amazon for many years and formed their own operating model can still choose to enter the brand plan. So what should Amazon brand sellers do?

Doing a brand is actually taking a differentiated model . Before making a brand, sellers must first clarify the positioning and role of their brand. Doing a brand is also creating your own "IP" and showing your brand characteristics to customers. First, high-quality brand flagship store sellers can optimize their stores by adding brand videos or product videos. Secondly, there are also formats such as video and product collections for brand promotion. For example, in the product set format, you can use images to direct traffic to product detail pages to promote multiple products. In addition, the brand logo, ad title and custom pictures added by yourself can also attract traffic to the brand flagship store.