Wuhan Meteor Convergence: Amazon's Three Popular Categories Provide Sellers with Diverse Product Selection Ideas
In the cross-border e-commerce circle, there has always been a saying that "seven points depend on product selection, and three points depend on operation", especially for Amazon, which has no store category distinction, product selection directly affects products most of the time Whether it sells well or not becomes the key to the explosion.
In the early days, cross-border people did not have so many concepts of product selection, and only focused on listing various types of products on e-commerce platforms. Winning by quantity will always find products that can sell well in the market. With the development of the industry in recent years With the rapid development, Amazon is also developing towards a more refined operation trend. It is easier for sellers to achieve the best-selling products by creating high-quality products, and make targeted product selection planning.
Meteor Gathering Here is a brief introduction to several popular categories of products.
Home life category.
A large category with a large variety, mainly for daily necessities, such as kitchen utensils, bedroom furnishings and supplies, auto parts, household products, sports and entertainment categories, etc. At the same time, it is also a product that overseas markets prefer to export made in China. It is expected that there is still some room for growth in retail sales in the future.
Electronic digital category.
Electronic products have always been the most popular among young consumers. The main audience is 18-44 years old. Consumers in their 30s are the core consumer group, and their spending power is usually relatively high. Mobile phones, computer equipment, earphones, game consoles and other digital products are also in high demand among these groups and have certain development potential. Sellers who sell such products need to pay attention that the relevant certificates and licenses need to be prepared.
Beauty, personal care, mother and baby, food, etc. are the main subcategories of consumer goods. According to Amazon’s statistics, sales may reach US$180 billion in 2025, with a compound annual growth rate of over 20%. Development potential.
It is hoped that the content shared by Meteor Convergence will be of some help to sellers' operational ideas. Based on the practical experience accumulated by the industry for many years, Popular Convergence has created a professional operation teaching team, focusing on the incubation of cross-border e-commerce novice sellers.