Meteor Gathering: Amazon Announces 2022 North American Consumer Trends Report to Help Sellers Membership Day
Amazon released the 2022 North American Consumer Trends Report, which includes sales data and market data from North American stations since the first quarter of 2022. According to the data of the first quarter, there are 313 million Internet users in the United States, and 250 million people have online shopping experience or have shopped online. Based on the growth rate of the first quarter and the situation of last year, the online retail sales of e-commerce for the whole year of 2022 may exceed one trillion US dollars for the first time. Although the United States is currently in a stage of inflation, consumers' spending power has not diminished. When the Amazon platform offers moderate discounts, consumers will still place orders on Amazon to buy products.
At present, the global economy has not yet fully recovered. Affected by the epidemic, some products are in short supply, and the rise in oil prices has caused consumers to save money on shopping. When consumers buy the products they need, they will choose new products with more competitive prices. rather than big-name products. According to consumption data in 2021, Meteor Convergence found that consumers are more willing to try new brands and new products even when buying necessities.
In the post-epidemic era, consumers are more willing to pay for their family life . The survey shows that 39% of consumers choose to significantly change their living space, and 50% of consumers say they are more willing to spend at home than before the epidemic began. Therefore, it is expected that in mid-2022, the demand for home improvement furniture, home maintenance tools, food packaging for going out, and kitchen supplies will also increase significantly. Among them, the sales of home office supplies are expected to increase by 157%, and the sales of home decorations represented by artificial plants will increase by 89%. Personal care, vitamins and supplements, and grocery categories were the top-selling categories in the first quarter of this year.