Alibaba International Station uses more than 20 years of big data to accurately match buyers and sellers with big data systems, and finally achieve the ultimate effect of promoting transactions, improving transaction efficiency, and expanding transaction increments.
Therefore, the core keywords of Alibaba International Station in 2021 are positioning, product selection, traffic drainage and operation.
First of all, for your own products, you should analyze your own advantages based on the big data background, what are your profits and differentiated competition. Participate in the offline training of Alibaba International Station and communicate with the account manager more. The foreign trade through train keywords must be precise, and the entire company must work together from supply chain, marketing, business, and operations to do well in Alibaba International Station.
1: Pay attention to the platform promotion activity table. Registration and policies are different every year. First of all, everyone should leave a message for the announcement of the official activity promotion, participate in time, and actively prepare.
2: The through train keywords should be precise and correct
Through the background of Alibaba International Station, we can find our own precise keywords, data steward – popular search terms, and the source of words can also refer to keywords made by other peers.
3: Refined operation
Refined operation is very critical, such as the main image and product title of the product. The main image must highlight the advantages of the bright spots and catch the eye. The keywords of the title should be very accurate, improve the matching degree of customers, and increase the sales and gold content of the inquiry.
4: The details page is the key focus
The details page should highlight its own advantages, describe the specifications in detail, and guide customers from product price and seller value to finally let customers place orders.
5: The core relies on the advantages of the product
3 points for operation and 7 points for products, whether your own products have advantages, have the attractiveness of differentiation, and whether they can create value for customers. This is the core of the transaction.
6: Pay attention to affiliate marketing
Through affiliate marketing, increase the adhesion of customers' browsing, increase the depth of customers' visitors, and ultimately increase inquiries and promote order transactions.
Analysis and selection of product keywords
Choosing the right keywords is a very important step in ranking Alibaba International Station, because customers find us by searching for keywords. If our keywords are not set properly, it will have a great impact on the quality of inquiries.
How to choose keywords:
1. Analyze the keywords from the customer's inquiry content to see what words the customer uses to describe the product he wants
2. Related searches on search engines such as google, related searches on google are words with relatively large search volume
3. Product keywords used by peers, including domestic peers and foreign counterparts, we can go to the websites of foreign companies that make similar products to see what keywords their products use
4. Product keyword hints on Alibaba International Station, and data stewards can also search for more
5. Google image search, here you can visualize what the product you are looking for looks like
Evaluation is to sellers, just like a beautiful resume is to workers who are preparing to apply for a job, it is a very important thing. Compared with sellers, evaluation is a low-cost, high-return promotion and marketing method, so evaluation is a good auxiliary means!It plays a certain auxiliary role in product traffic, conversion rate, keyword quality score, and link weight.
At present, the quality of service provider accounts is mixed, it is difficult to control the quality, and there is a risk of being placed by a black card. Indeed, many sellers have encountered other types of black-hearted intermediaries. The evaluation water is too deep, the bad intermediaries are full of tricks, and the evaluation money has been given, but the intermediary still comes to leave a bad review.Now there is a biggest pit, that is, after brushing, the money will be refunded, the intermediary will run away, the merchant store will receive a letter from the station or return it, and the serious store will disappear directly.
Based on the above considerations, it is suggested that sellers must start to form their own account support team, and keep a review account for backup. First, it will reduce costs, and second, make the evaluation safer and more controllable. Only in this way can we make the road to Amazon more and more smooth and steady.Questions about the self-supporting number evaluation, welcome to technical exchanges
As the name suggests, the self-supporting account evaluation is to raise foreign buyer accounts to increase sales and reviews for your store. Cross-border sellers who have done it for many years know that the evaluation can quickly improve the ranking, weight and sales of products, (the same logic as a domestic treasure) However, with the increasing demand for evaluation, it is easy for sellers to step on the pit when seeking real evaluation, which is mainly manifested in the repeated use of account resources, the long period of review time, and the unreliable service providers, resulting in the effect of real evaluation. Not only is it unsatisfactory, but even if you are not careful, there is a risk that the buyer may place an order with a black card, or be maliciously refunded after encountering a refund.
Therefore, many big sellers began to set up their own evaluation teams to make orders, and briefly talk about the advantages of self-supporting accounts:
One: You can control the time and number of evaluations by yourself, and you can evaluate your own listing anytime and anywhere to increase the weight
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions
3: The quality of the accounts raised by myself is relatively controllable, the security is high, and the IP used is also a pure family residential IP, and I will not place orders in large quantities, nor will I use repeated resources
Four: Simple and easy to learn, one device can support unlimited accounts, and the model is easy to copy. If you have a lot of seller resources around you, you can also develop the resources around you, help them make orders, and earn commission income and exchange rate differences (you have Interested can tell you)
Our job is to help you create the entire evaluation environment system, teach you how to use it, create a foreign IP and register, place an order, and raise an account, improve the account success rate, connect with the first-hand resources needed for evaluation, and Free follow-up maintenance and updates are provided, which is equivalent to your evaluation technical consultant. Offline one-to-one teaching, if the distance is far away, online teaching can also be provided, until you learn.