Buyer's show, I believe everyone is familiar with it, is nothing more than the videos and pictures (domestic) that buyers share after purchasing products.
So what is the Amazon Buyer Show? Amazon Buyer Show, also known as Associated Video. Unlike domestic, it has a fixed display section. At the bottom of the Amazon listng page, there is a Videos position, which can display 10 videos, and each page displays 5 videos. "Videos for this products" is what we call the buyer's show for this product.
The other 5 videos for related products (videos for related products), these are the buyer show videos of related products.
This is a buyer show of competing products automatically recommended by the Amazon system. After the buyer clicks on the video, the product link of the competing product will be displayed below the video, and the buyer can make purchases through this link (as shown in the figure below).
This will cause our traffic to be lost. Generally, we recommend uploading at least 5 or more buyer show videos. Create a traffic closed loop to avoid traffic loss. Increase conversion rates.
It should be noted in particular that buyer show videos play a very important role in improving product conversions. According to Amazon’s official data, “ 1 in 5 Amazon visitors purchase related products after watching a brand or product video . Commodities, 68% of consumers prefer short videos to learn about new products or services. ” This shows the importance of [ video ] , and sellers can make good use of it. A must-have conversion tool for new products.
Finally, here is a comparison chart for you. There is no harm without contrast. Let's arrange the buyer's show.
Western shooting thinking, more in line with foreign aesthetics, real, and effectively improve the order conversion rate.