After the epidemic, consumers' consumption habits have changed, foreign consumers have turned to online consumption, the purchasing power of the cross-border market has been further released, and the market environment and cross-border e-commerce platforms are also becoming more open and mature. The unstable policy factors in the early stage have gradually become clear after adjustment. Therefore, the development prospect of cross-border e-commerce is full of hope. So what advantages does Amazon have over other cross-border e-commerce platforms?

Let's first look at the characteristics of other platforms, the first is the Yibei platform, which can be compared with Amazon in the past. But the platform has not developed very well at present. There are certain difficulties in store management, operation and other operations. In addition, in terms of the timeliness of product listing review, it generally takes 1-2 months to review, which will consume a lot of time for merchants and lead to missed opportunities.

The difference between AliExpress and Amazon is that it mainly deals with countries such as Israel and Latin America. The consumption level of these countries is not particularly high, so the competition among sellers is to follow the price route. If the price is lowered and the volume is lowered, the profit will naturally decrease. AliExpress requires a certain experience threshold, and it is easier for sellers who have done domestic e-commerce to get started.

Amazon was established in 1994. After more than 20 years of development, Amazon has become the world's first cross-border e-commerce B2C platform. With its "customer-centric" concept, Amazon has won unanimous praise from consumers in the early cross-border e-commerce, and is currently the preferred cross-border online shopping platform for foreign consumers.

Amazon mainly faces three major sites in North America (United States, Canada, Mexico), Europe (United Kingdom, France, Germany, Netherlands, Italy, Spain, Sweden, Poland), and Asia (Japan, Australia). In terms of quantity, it currently has 17 sites around the world. Recently, Amazon also announced that it will establish new online marketplaces in five countries including Nigeria and Belgium. The markets that Amazon faces are mainly in economically developed regions such as North America and Europe, where customers have strong spending power. Taking the US dollar as an example, the profit is quite considerable by earning the exchange rate difference. (Star set sail)