June 1, 2022, Shanghai, China – Amazon Global Store recently announced a series of relief measures for sellers, covering brand building, global multi-site operations, logistics and warehouse management, tax compliance, cross-border payment collection and seller training. On the other hand, it helps Chinese sellers to further expand their global business and build international brands.

Cindy Tai, Amazon Global Vice President and Amazon Global Store Asia Pacific Executive President, said: "China's strong manufacturing base, supply chain advantages and brand innovation capabilities give us full confidence in the future development of China's export cross-border e-commerce industry. .

With the successive introduction of a series of economic support measures by local governments, the pace of globalization of Chinese brands will also accelerate again. We hope to join hands with the government and the vast number of sellers to work together to meet the challenges and help Chinese sellers recover as soon as possible and achieve steady growth in export cross-border business. "

1. Promote sellers to efficiently expand their global business

Amazon Global Store has launched a number of innovative global operation tools to help sellers realize one-click activation management when they are deployed globally.

All new sellers can open 13 popular overseas sites in North America (United States, Canada, Mexico), Europe (United Kingdom, France, Germany, Italy, Spain, Netherlands, Sweden, Poland), Japan and Australia with just one registration.

Sign up for the 4 major sites in Singapore, the United Arab Emirates, Saudi Arabia and India, and the monthly fee will be waived. On Amazon Japan, newly settled sellers can enjoy four-fold support policies, including sales rebate, direct sales commission reduction, logistics fee reduction, and Amazon fee subsidy.

Amazon Australia, United Arab Emirates, Saudi Arabia, India, and Singapore provide sellers with free promotion and reporting preferential policies to help sellers seize the vast opportunities of emerging sites.

2. Help sellers manage logistics and warehousing costs

Eligible new FBA selections can receive free storage fees, free removal fees, free return processing fees, and free bulk clearance, helping sellers to try new products at low cost.

Amazon's global logistics team provides innovative and flexible cross-border logistics services for Chinese sellers, supporting them to export goods to all parts of the world through sea, air, small parcel shipping solutions and customs clearance services.

In order to help sellers better cope with cross-border logistics challenges, Amazon's global logistics team has launched an automatic and intelligent replenishment service – Amazon FBA Satellite Warehouse (STAR), a one-stop logistics and warehousing solution for sellers to help sellers realize cross-border logistics. Full-process visual supply chain management of transportation, satellite warehouse storage, and intelligent automatic replenishment to the operation center.

3. Accelerate Chinese sellers to build global brands

With the rapid development of the cross-border e-commerce industry, corporate brand value has become increasingly prominent. Amazon continues to increase investment in brand building, launching innovative tools and services to help Chinese sellers build global brands.

New sellers who complete brand registration within 6 months of the product selection can enjoy up to $50,000 in sales rebates, and up to $150,000 in multi-site operations. Also get additional savings on the $100 Amazon Transparency Program and the $200 Amazon Vine Program.

The Amazon Transparency program is open to all brand-registered brand sellers. It is a brand protection program that integrates counterfeit counterfeiting, traffic diversion, and return analysis.

The Amazon Vine program is an evaluation program open to brand sellers on the Amazon platform, which can effectively help Amazon sellers quickly obtain high-quality reviews for their new products.

In recent years, China's cross-border e-commerce has flourished, injecting new momentum into the high-quality development of foreign trade. In the "Opinions on Promoting the Stability and Quality Improvement of Foreign Trade" issued by the State Council in May, it specifically proposed to strengthen the production and operation guarantee of foreign trade enterprises.

The policies of many governments to support cross-border e-commerce have been successively introduced. Amazon's global store opening will continue to promote the accelerated recovery of Chinese export cross-border e-commerce enterprises, and help Chinese sellers to achieve steady growth in Amazon's global business.