Although the North American, European, Japanese, and Australian sites will be opened in 13 countries when the new store is registered in 2022, if you want to sell in the European site, KYC audit is the only way.
If you fail the KYC review of the European station, it will affect the normal sales of your North American station. Anyway, sooner or later, KYC audit will be done. I suggest that when registering a new store, it is best to complete the KYC audit of the European station together!
Here are the latest tips for efficient review, hoping to help sellers and friends.
Amazon Europe KYC
What is Amazon Europe KYC audit?
According to the regulations, if a seller needs to sell or continue to sell on Amazon Europe and receive transaction benefits, they need to provide Amazon with information about themselves and their business, that is, Know Your Customer (KYC). Only after passing this qualification review can we successfully sell in Europe for a long time!
Please check your mailbox and log in to the seller's platform to view the performance notice and get the KYC review notice. Be sure to supplement or submit relevant materials as soon as possible as required.
Importance of KYC Audit
When will a KYC audit be triggered? What will be the effect of triggering?
Different sellers have different actual situations, and the KYC audits that will be triggered and their effects are not exactly the same.
Amazon Europe Seller Qualification Check (KYC) is the only way for sellers to operate the European site.
1. If you receive a KYC audit, please check your mailbox and performance notice first. If you receive a notice, please prepare corresponding materials as required.
2. If you do not receive it, please prepare the corresponding materials according to the window opened by "Identity Information" in "Account Information". Generally speaking, the materials required for KYC audit are divided into two parts: company and personal materials and supplementary materials.
Basic information required by Amazon
1. Color scanned copy of the company's business license:
Mainland China: business license;
Hong Kong, China: Certificate of Incorporation and Business Registration Ordinance;
Taiwan, China: Limited company establishment registration form, limited company establishment registration form, limited company change registration form, and limited company change registration form.
Requirements: The business license in mainland China should be more than 45 days away from the expiration date, and the business registration regulations in Hong Kong should be more than 45 days away from the expiration date
2. Articles of Association:
The latest version of the complete articles of association of the registered company. Documentation requirements are as follows:
1) Documents that can accurately reflect the names and equity distribution of all shareholders
2) All beneficiaries are required to sign and affix the company seal
3. Proof of company address :
Amazon can accept any of the following documents issued by a local authority:
1) Utility bill or receipt (gas, water, electricity, TV, internet, mobile or landline).
2) Scanned copy of the company account comprehensive information inquiry certificate certified by the bank
3) Bank/Credit Card Statement or Bill
4) Requirements for the verification letter of the third-party collection account
4. Legal person ID card, household registration book, passport
5. Proof of personal address:
1) Utility bill or receipt (gas, water, electricity, TV, internet, mobile or landline)
2) Scanned copy of the personal account comprehensive information inquiry certificate certified by the bank
3) Bank/Credit Card Statement or Bill
4) Mobile phone payment VAT invoice
5) Bills provided by the property or property management company.Rental contracts from private landlords are not accepted
6. Supplementary information update: one photo, one code
Amazon has made an update in the supplementary material section: now "one license, one code" (photo: business license; code: unified social credit code) can also be used as supplementary materials!
How to apply for "one photo, one code"
Audit Document Requirements:
The originals of the "one photo, one code" registration application, company registration (recording) application or enterprise change (recording) registration application, all three types of documents are acceptable, and one of them can be provided.
Sellers can download the file on the website of the Market Supervision Administration or other formal institutions. All pages of the file must be provided, and they can be submitted directly in the open window after downloading.
If the materials are not available online, you can provide physical documents issued by the Market Supervision Administration or other formal institutions: all pages of the document must be provided, the date of issuance of the document and must be within 180 days.
If you encounter KYC audit problems, you can contact us, Walrus, to help you solve them quickly and pass the audit on the same day.