The US site has always been the most popular site on the Amazon platform. First, Amazon itself is the reason why Amazon is a cross-border platform growing in the United States. Second, the consumption power of Amazon's US site is high. The market of the US site is huge, and the competition is extremely fierce. It is not easy to find a suitable product. The problem of product selection basically determines the success or failure of Amazon store operations. How should sellers choose products if they want to attack Amazon's US station? This time, we will share with you the ideas of Amazon's product selection in the United States, and what are the Amazon's US site selection sites ? We hope to help sellers quickly enter the Amazon US market.
1. What are the product selection ideas for Amazon US?
1. Screening criteria for cross-border e-commerce product selection
(1) In the early stage of sales, do not choose overly popular products.
The popular products do have a good market and sales, but we must be clear that the popular products have a large number of well-funded and powerful sellers and teams competing. For novice sellers, there is almost no advantage. Word.
(2) At the same time, do not choose particularly unpopular products.
Maybe many sellers will think that they should start with products made by a few people, which is conducive to occupying more product market share, but imagine, among the many sellers on Amazon, don’t many people think of this? There are reasons for the unpopularity. Perhaps the market demand and popularity are not high at all, or it may be limited by the influence of some local policies, which makes it more difficult to sell products. Products with market potential advantages are more suitable for sellers to do in the early stage.
(3) Do not choose an all-in-one product.
The more functions, the greater the probability of after-sales problems in the product, which will greatly increase the communication cost between customer service and customers. It is also recommended that novice sellers can try to choose products without after-sales or with a single function to reduce communication costs as much as possible. Of course, many products Products with unclear description or quality problems themselves are not enough to be included in the selection criteria.
(4) Choose products with low price and small size.
Low price can increase the cost of trial and error for sellers, small size can reduce logistics costs, and the controllability of early capital is crucial for novice sellers, otherwise financial pressure will become a stumbling block for you to do cross-border e-commerce, unless you Have deep pockets to enter the Amazon platform.
(5) Choose products that are easy to package and transport.
Products that are easy to package can reduce costs, and easy transportation is to reduce unnecessary expenses caused by logistics problems. Therefore, we do not recommend choosing fragile products such as glass and ceramics, which are very prone to damage during transportation. .
2. The idea of product selection in the US station
In the previous article, we also mentioned the screening criteria for product selection. We should not be carried away by the current market phenomenon of the product. Old sellers have their own ways of playing, and new sellers have their own ways of playing. The difference between new and old sellers is not only just The length of time to enter the Amazon platform is more about the degree of financial strength and the maturity of operating technology. Therefore, the selection of products needs to be combined with multi-dimensional reference and changes in the product market.
For example, consider whether the product is cost-effective, lightweight, easy to package, and easy to transport; after selecting some favorite products, the seller must not only collect market data on all aspects of the product selection, but also analyze and analyze the data. Research, the market is changing all the time, the most accurate should be combined with some Amazon product selection tools to confirm the reliability and accuracy of the data. When choosing the products of Amazon's US station, we should have the following ideas. Of course, we always believe that the idea of product selection can be applied to various Amazon sites to a certain extent. The essential difference lies in the local policies and crowd needs of each Amazon site. .
Idea 1: The market demand of products is not the only selection criterion.
It is exciting to be able to filter out a product that sells very well. In fact, the sales are distributed among so many stores on Amazon. The share of each store is indeed very limited, and in the highly competitive Red Sea, it is easier for small stores It is excluded, so in addition to the sales data, we also need to consider the actual competition of this product, whether it is monopolized by some stores, otherwise it will always be just some "soup dregs".
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Idea 2: Don't be induced by the short-term sales of the product.
For example, during the Christmas period, the sales of a certain product in the United States were extremely hot. Many new sellers were very easily confused by the current sales figures, thinking that this product would definitely continue to explode, so they decided that this was a popular product. . In fact, for the huge demand in the US station, there are some unexpected explosions every day, some of which may be short-term explosions brought by seasons or festivals (such as Halloween, Christmas, Thanksgiving, etc.), and It cannot bring continuous demand. Long-term popular products refer to the sales of daily demand products for a long period of time. Therefore, sellers must distinguish the difference between seasonal products and daily demand products.
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Idea 3: There should be continuous tracking of product sales, no matter whether it is a taboo in Amazon's business, product selection is a process of continuous updating.
Even if the product has already started selling on Amazon, as a qualified Amazon seller, you need to observe and pay attention to the sales changes of the product every day, and you cannot stop tracking the changes of the product. If you think that the product is on the shelf, it means you have completed the selection. Steps, it is a big mistake. No product can maintain a good sales volume for a long time. If the seller finds that there is a problem with the sales data, it is more conducive to the operation of the store and to the adjustment in time. Product research and changes. Many sellers are adjusting their product categories every day, observing market demand, changes in competitors’ product selection, products that may become the next popular product, etc. If the product is left on the shelves, it is impossible to do Good Amazon, summed up in one sentence: As long as the store is still operating, the selection work will not stop.