Wuhan Star Sets Sail – How to Save Amazon's Old Links with Less Traffic and Low Sales

Doing cross-border e-commerce on Amazon will always encounter various problems. For sellers, solving problems is more important than worrying about problems. There will always be new and old products on the shelves. Sellers should not forget to pay attention to the situation of old products when promoting new products.

Generally speaking, if new products are on the shelves for more than three months or every month, the products of the previous month can be called old products, and the links to these products are called old links. When doing Amazon, we often find that the traffic of old links gradually decreases with the passage of time, and the sales of corresponding old links will also decline.

On the one hand, the reason for the decline in traffic is the product life cycle. It may be that the product is currently in a recession period. For such products, the seller does not need to do too much, just let the product die naturally. On the other hand, the reason is that the weight of the product has decreased. The Amazon platform has certain support for new products. Therefore, after killing your product and becoming an old product, the traffic of the product will naturally decline. Sellers want old products to maintain good sales. Do some action.

Less exposure of old links means that the weight of keywords is reduced, and the product naturally ranks at the bottom. Most of the reason is that there is a problem with the advertising operation of the seller during the promotion.

Generally, the orders brought by advertisements in the early stage of promotion are very considerable, but in the middle and later stages of promotion, the proportion of advertising orders to total orders is too large, and the proportion of natural orders is too small, so the weight of natural ranking of keywords cannot be improved, and the cost of linking orders is only It cannot be reduced, so sellers must pay attention to the conversion of natural traffic and natural orders when promoting products in the early stage.

First of all, the seller can change the promotion method. If the traffic of the old link is small and the advertising data is very large, then the profit of adjusting the advertisement at this time is very small. Xingqihang recommends sellers to use on-site coupons, on-site discounts, etc. to attract conversions, and at the same time optimize product listings to improve their natural rankings. Secondly, control the acos. The acos on the homepage of most category keywords is 30% as the standard. The seller must find a way to reduce the ad acos of the keywords to less than 30%.