Drainage and transformation should be done sooner rather than later!
Sellers' self-testing of Listings and timely improvement is a process of continuous trial and error, testing, and iteration. Continuous optimization is the only way to finally achieve the explosion, the first step in the explosion of orders, and create a full-scale Listing! The second is to start optimization as soon as possible to increase the probability of consumers seeing and adding to their shopping carts early!
The higher the natural ranking of your Amazon listing, the higher your sales will be. How can I judge whether my listing is complete or not? You can rate your listing with this form from Amazon.
(Image source: Amazon's official public account)
Each element in the listing has its own function, and it plays an important role in attracting buyers from every link from the buyer to the Amazon store, from the beginning of looking for products, to the purchase intention/the intention to learn more.
1. Classification node
To make it easier for buyers to find products listed by sellers on the Amazon Marketplace, sellers need to associate the correct category nodes and refinements with the products. If the seller does not set up the classification node and refinement, the seller's products will not be included in the refined search, which will lead to missed many exposure opportunities.
2. Search keywords
Keywords can be defined as words that explain a product. May be a word or a group of words (phrases) used by customers to search for a product. In general, keywords should be words that explain the name of the product or its characteristics. Sellers can add more keywords to the ASIN's search terms field to describe the product. These keywords will not be seen by buyers.
Accurate and rich keywords can help improve the probability of products being searched, so that products have more discounts to be displayed. Indirectly improve the click-through rate of products and introduce more traffic.
3. Product name
The product name, that is, the title, is the most intuitive and clear component to convey the brand, model, and performance information of the product. Tell consumers "What is this product? What is its main function?", which is displayed on the product information on the search results page and on the top right of the product page.
The product name is equivalent to the store name and product name of the physical store. A good, accurate product name helps buyers make the right and faster purchase. And help to build a brand line. The product name also affects whether the product is displayed in the search results, affecting the product exposure and click-through rate.
Each product on the Amazon marketplace requires one or more product images. The main product image is displayed in search results and browse pages, and is the first image a buyer sees on a product detail page. The "main image" should be accompanied by some drawings to show the product from different angles, showing the product in use and details not shown in the "main image".
High-quality product images not only affect product conversion rates, but also product search rankings. The main image occupies a large proportion of the search results page. The customer's most intuitive impression of the product comes from the main image. Therefore, the quality of the main image greatly affects the CTR.
5. Commodity points
Product highlights can communicate important product features, highlight important or special information about the product. Data shows that well-written product bullet points help drive sales.
Product points can differentiate from other similar products by conveying the main functions and selling points of the product. Concise and good product points will help customers to further understand product information and understand the charm of products. Further enhance the attractiveness of products to customers.
6. Product description
The product description is a more in-depth textual description of the product. The detailed description is not only a more detailed introduction of product functions, but also a supplement to the main points of the product. Product descriptions are more specific and detailed than product bullet points, more like writing copy.
Well-written product descriptions can help consumers imagine the experience of owning or using the product. Product descriptions allow sellers to provide a shopping experience as close to a brick-and-mortar store as possible. Moreover, in the increasingly mature online shopping environment, more and more consumers choose to shop on mobile phones. On Amazon mobile, the detailed description appears before the five-point description. Therefore, a good product description can increase customers' trust in the product, thereby promoting conversion.
7. A+ page
The A+ page is displayed at the bottom of the listing on the PC side, and the effect of product promotion can be improved through the combination of pictures and text.
The difference between the A+ page and the ordinary product description page is that it can show the actual use scene of the product through rich graphics, videos, etc., create a product use atmosphere, reflect the product function, greatly increase the attractiveness of the product page, and improve Amazon Listing conversion rate, thereby increasing sales.
With the start of the battle to prepare for the peak season, it means that sellers need more capital investment, which is a difficult time for some light-asset sellers. In addition to stocking, logistics costs and advertising costs require a certain amount of investment. To a certain extent, the strong guarantee for sellers to explode orders is funds. During this critical period, if you encounter capital turnover difficulties. Please don't be in a hurry. You can learn about bean bag – cross-border e-commerce loan, bean bag has been added to the Amazon platform for some time, and now it has officially reached a cooperation with Shopee, effectively, quickly and conveniently helping cross-border sellers to expand their global business, which is a formal market in the market. One of the safe and convenient funding solutions.