The selection of keywords is very important in the process of the seller's operation of the store. The higher the keyword ranking, the higher the exposure rate of the product, and the more people who pay attention to the product, thereby increasing the sales of the product. So, how to choose keywords? What can you do to increase your keyword exposure on Amazon? This article will answer these questions.
1. Improve exposure in search index.
In order to improve the conversion from high exposure rate to high click rate, on the one hand, sellers need to pay attention to the information displayed on their own product search result pages, such as product pictures, titles, attributes, etc., so that the information content of the products can catch buyers’ attention at once. Heart. On the other hand, examine products with high click-through rates and Top 100 products in the same industry, and study the reasons why they have high exposure.
Improve conversion from click to feedback. After clicking on a product, buyers can see more detailed information, mainly a detailed description of the product. Therefore, sellers need to make detailed descriptions more complete, focused and unique. Highlight selling points instead of listing them all. A really attractive selling point is enough.
Use a detailed product name. Accurately cover keywords and reflect one of the core selling points.
Write words instead of phrases in search terms, and there should be punctuation between words.
Don’t intentionally add words or brands that are not related to the seller’s product in order to rank high in searches.
English spelling must be correct.
Choose a name for the product in a certain logical order of words.
Do not use abbreviations of professional terms that buyers do not understand in the information introduction, so that buyers can fully understand the product.
2. Improve the exposure rate in the product classification structure.
Depending on the seller's product classification method, each layer in the buyer's product classification path can be called a classification node, and Amazon will use the numbers in the classification tree guide to assign products to one or more classification nodes.
The more accurate the classification information of the product, the easier it is for Amazon to put the product on the relevant product category page of the website, and it will repeatedly ensure that the seller's product is correctly classified into the product classification structure, and select the most specific product. Classification.
3. Pay more attention to the related words recommended by the platform and optimize the keywords for the sellers themselves.
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