On Amazon, generally marked sellers will likely get better conversions than unmarked sellers, such as Best Seller marking, Amazon'sChoice marking, or marking related discount information. It is easier for sellers who get marked. Attract consumers, and recently Amazon has introduced a logo – the "little blue label."
Image source: Amazon Global Store
The small blue label represents that the product has been entered into Transparency (transparency program) and is protected by Transparency. The product purchased by the consumer has been verified and confirmed to be genuine before delivery. This is Amazon’s protection for brand sellers and, on the other hand, for consumers.
However, Transparency (Transparency Program) does not mean that you can get the "Little Blue Label". This logo is automatically recognized and generated by Amazon's system. Joining the Transparency Program is only a necessary condition. "Blue Label"?
——Keep each product of ASIN correctly labeled and maintain the correct rate of labeling, in order to improve the chances of obtaining the mark.
Amazon sellers can use Transparency (transparency program) through various links. However, if Amazon sellers want to join Transparency (Transparency Program), they are protected by Transparency (Transparency Program), the key is to have their own brand trademark and must be R mark (registered trademark). Currently Transparency (transparency program) is open to brand owners who have completed the Amazon Brand Registry (R mark required)!
Transparency (transparency program) is undoubtedly the threshold of another competition. If sellers with their own brand trademarks join, it will increase the competitiveness of their products, but there are only 20,000 free codes per ASIN. After each ASIN reaches 20,000 codes, it will be charged at a rate of 1 cent to 5 cents. After that, it is a charging project and an increase in operating costs.