For platform merchants such as Amazon, temu, and Ali International, traffic is very important. Merchants need to find ways to increase traffic. What should I do if the seller's store has no traffic?
The first place to get traffic: natural search
The source of natural search traffic is actually to improve the ranking effect through site optimization. Site optimization has many dimensions, such as selecting appropriate keywords, keyword layout, keyword density, etc. It should be noted that novices must choose keywords suitable for their products when choosing words, and cannot blindly follow hot words. Competing is harder because other people are also doing buzzwords!
When other people search keywords to choose products, they will now choose products on the first page. If the keywords are too low, they won't click. Therefore, if a business wants to get organic traffic, the keywords on the homepage are also more important.
The second point of getting traffic: ad search
Amazon’s advertising space is mainly to provide sellers with better exposure, clicks and sales growth channels, the most common are PPC advertising and CPC advertising. However, many sellers have set up advertisements, but there is not much click rate and exposure rate. Clicking on the advertisement can select third-party software to operate.
The third-party software can enter the page and click on the advertisement through the keyword and keyword asin set by the Amazon site search, simulating real human operations to obtain traffic. Of course, in addition to using software, merchants also need to accurately set advertising keywords. When setting, pay attention to high-priced precise words and low-priced drainage words; hot words should have long tails, and core words should be precise.
The third point of getting traffic: associating traffic
Linked traffic is actually a system recommendation, with big data at its core, which will remember each user's preferences and effectively recommend to users. For example, buying a toothbrush will buy toothpaste, and buying shoes will buy socks. The entry of related traffic mainly includes similar items, similar items, frequently purchased products and products that customers need to purchase.
Amazon merchants basically know the importance of traffic. The above content is the way to get traffic, but it also requires some time and energy. The point is to persevere.
Most sellers are familiar with evaluating self-supporting accounts, because they all know that it can quickly help their products to add comments, get rankings, and create popular models. It can not only increase the conversion rate of traffic, but when your ranking changes from tens of thousands When it reaches thousands, and then squeezes in from thousands and hundreds, more buyers will see your products, and the order volume of the products will increase by leaps and bounds. Therefore, evaluation can play a very important auxiliary role.
What are the advantages and skills of evaluating self-support accounts?
What conditions need to be met?
As the name suggests, the self-supporting number is to operate and manage a batch of evaluation numbers by itself. Since it is your own account, you don't have to worry about being cheated by black-hearted intermediaries. However, holding a large number of accounts at the same time is likely to be judged as a violation. Therefore, finding a suitable evaluation tool and configuring a safe and reliable network IP environment for each account is the top priority in the operation of self-supporting accounts. There are many factors, including anti-association of hardware parameters in the underlying environment, IP address, browser environment, payment address, bank card information, and so on.
First, set up a foreign server, IP, and build a firewall through a remote security terminal to block the association of hardware parameters.
Second, the second: independent IP for overseas families, it is recommended to have one account, one IP, one environment and one card.
Third, the virtual card background for overseas credit cards can be opened unlimitedly, and one account matches one credit card
Fourth, the registration information foreign email address mobile phone number is about four to five yuan
Therefore, many sellers and studios have started to raise their own accounts for evaluation. Let me briefly talk about the advantages of evaluating self-supported accounts:
1: You can control the evaluation time and quantity by yourself, and you can give your own listing evaluation anytime, anywhere to increase the weight
Two: Safe and controllable, easy to learn, one device can have unlimited numbers, and the mode is easy to copy.
Three: The most important thing for self-supporting accounts is to ensure that the network environment of each account is independent and safe, that is, anti-association. We have been incubating evaluation technology for five or six years. Remember: evaluation is not a simple piece of software or a computer. The equipment can be realized. Even if it is available, it can only solve the current problem and cannot be used for a long time, because the risk control of the platform is not static. If you want to do it well, you must have the ability to deal with and solve the risk control at any time, and understand the environment. The underlying logic, technical exchanges are welcome.