Recently, there have been various news that foreign trade experts in many provinces have restarted overseas business, and even chartered flights to other countries to start new business models and seize opportunities. And such an opportunity is undoubtedly a major good news for Amazon's cross-border e-commerce. Amazon's emerging sites are relatively mysterious to many sellers. Are the emerging sites large enough? Is the support enough? Is the return high enough? This article answers them one by one for you.

Some time ago, Amazon made a special trip to Shenzhen and visited three representative sellers. They asked them to share how they gained a foothold in emerging sites from different perspectives of mature brand layout globally , domestic e-commerce transformation to overseas , and traditional foreign trade transformation to overseas . of.

The three sellers come from different fields and have different backgrounds, but they all discovered and seized business opportunities on Amazon's emerging sites. The editor also specially sorted out the highlights and secrets of the success of these three sellers on the new site for you.

01Why choose Amazon as the overseas site?

As a mature brand, Lulian is clear about its positioning, overall layout, development plan, and partner selection. Mr. Lei said: "We want to be a global brand, and globalization means localization. Amazon's advantage is that it has relatively strong localization capabilities in various countries around the world . We are now following along. Basically, the sites opened by Amazon, as long as We all went in as the rules allowed . "

02Why choose Amazon Emerging Site?

Greenlink emphasizes that " emerging sites have first-mover advantages ." Often grasping this advantage and looking at development from a long-term perspective will yield a good result. "When you enter a new country, you will find that the categories you are working on can be counted on one hand. If you look at it a little longer, it will definitely be worth it . "

03How to succeed on Amazon's emerging sites?

Mature brand sellers like Lvlian make full use of Amazon's efficient and direct user feedback mechanism when emerging sites further deploy global business, and can quickly reach the needs of users around the world . In terms of product development and user feedback, a virtuous circle has been formed with the help of Amazon. " Amazon will give brand sellers more confidence and confidence when going overseas . "

01Why choose Amazon as the overseas site?

Amazon is the first stop for Yuli to enter cross-border e-commerce. Fenson said: "Amazon is the largest cross-border e-commerce company, and it is the first choice to go overseas. And for 3C electronics, Amazon has a unique traffic advantage ." In addition, Amazon 's emphasis on product quality, high pursuit of consumer experience, and strict requirements for compliance also coincide with Yulisuosi's thinking. When talking about why she chose Amazon , Anna from Yuli said: "Amazon is the most convenient channel, and the Amazon logistics, Customer Warranty and other services it provides are ahead of any other channel."

02Why choose Amazon Emerging Site?

Talking about why you entered emerging sites, Yuli’s experience is that “ emerging sites have more points to make efforts, and there will be more points to catch up with ”. Anna explained: "The sooner you enter and occupy this position , the relative reaction cycle will be longer when others come in again . In other words, as long as the product is good and stable, the after-sales service is done well, and the service is perfect, there is a high probability of success. . ”

Moreover, "No matter from the perspective of profitability or brand promotion, (launching Amazon's emerging sites) is cost-effective." Fenson showed his confidence in emerging sites.

03How to succeed on Amazon's emerging sites?

Anna summed up 4 things to watch: look at products , look at customer experience , look at compliance , and look at the ability to update and iterate products . Only by making the product to the extreme can we create the surprise of the new site!

for example

Youli's flagship product has achieved a good performance in the Australian website: there were not many people who did it when it was launched, there was no price inversion, and the number of sellers surged. Its new product became the Best Seller within 15 days of being on the shelves in Australia .

01Why choose Amazon as the overseas site?

Compared with big brands or mature sellers going overseas, Yishang can be regarded as a real start from scratch in e-commerce, especially cross-border e-commerce. Mr. Hong of Yishang believes: "In the Middle East, Amazon's e-commerce system is very complete. It is a very good opportunity for sellers like us who start from zero."

02Why choose Amazon Emerging Site?

Small sites contain big business opportunities. Although many companies believe that large sites can do well, small sites are a matter of course. However, Yishang attaches great importance to emerging sites, because emerging sites have logistics barriers and data selection barriers , which give ordinary sellers a good living space.

03How to succeed on Amazon's emerging sites?

Transforming from traditional foreign trade to cross-border e-commerce , Yishang actually crossed the river by feeling the stones at the beginning. How to select high-quality and good products is a process of constant trial and error . In this process, an important point is to understand the local needs , and then slowly develop a selection method that suits you. "Maybe at the beginning, the 100 products we developed had a 30% chance of success. Now that we have developed 100 products, we can achieve a 90% certainty."

As Hong Junwei said: Emerging sites are definitely not an end, but a starting point. Under the global trend of online development, the online growth rate of emerging sites: Australia Station, India Station, Singapore Station, Middle East Station (UAE Station, Saudi Station) is even higher, with an average annual growth rate of about 15%. Compounded growth was significantly higher than in other regions of the world1 . Moreover, the total population of emerging markets is close to 1.9 billion, 15 times that of Japan 2 , and the number of e-commerce users has reached 4.114 billion 3 ! No matter in terms of market capacity or e-commerce environment, emerging sites have great potential. There are also many favorable policies for cross-border trade to help Chinese brands go overseas. Emerging sites 4 !

Australia Station

In 2022, e-commerce sales will reach nearly 40 billion U.S. dollars, and with 20 million online consumers, its strength and potential should not be underestimated5 .

Since the portraits of consumers in Australia and Europe and the United States are similar, following the best-selling products in Europe and the United States, the Australian station can sell high-profit and off-season hot products throughout the year!

Singapore Station

As one of the richest countries in the world, its per capita GDP is as high as US$72,800, of which the per capita e-commerce consumption is US$1,222.4, which is 126.4% higher than the world average 7 .

Amazon has now opened the export from Singapore to Malaysia, and continues to introduce preferential policies to help you get more business opportunities!

Middle East Station

The total e-commerce sales of the UAE and Saudi Arabia in 2022 will exceed 20 billion US dollars! The penetration rate of e-commerce users exceeds 60% 8 .

According to Amazon data, the average profit margin of Middle East sites is about 15% higher than that of European and American mature sites 9 !

In order to help sellers explore blue ocean business opportunities, Amazon also provides monthly rent-free, free upgrades, data support and other supports.

At present, the Amazon UAE station has also launched an export plan, and a single product can be sold to the five Gulf countries.

Whether it is a mature brand to expand business opportunities, build brand awareness, or start overseas with a zero foundation, grasp the first-mover advantage of emerging sites to enter the market first, pay attention to product quality and customer experience, maintain patience and carefulness, and have a long-term development vision. In other countries and regions and local Brands, even international first-line brands, have become a reality. Amazon hopes to continue to grow together with sellers and present excellent Chinese products to global consumers.

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9. Amazon Research