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[Heavyweight] Amazon has launched a new feature?
08/13/2022
Amazon's future branding development is a major trend, and sellers are advised to cultivate brand awareness
08/13/2022
After Mr. Meng re-updated the content recently, many friends have privately messaged Mr. Meng, and some of them are looking for cooperative service providers. Among them, the service providers promoted outside Amazon account for nearly half of the country.
As an Amazon seller, it is clear that the traffic on the Amazon site dominates. That is to say, if the seller wants to gain traffic, the delivery on the site is the most critical and should account for the majority of your marketing costs. So, why can off-site promotion be industrialized in recent years, and why should Amazon sellers do off-site promotion?
Despite the increasing competition for on-site traffic, most of the reason is that it is more cost-effective than on-site traffic . For most small and medium-sized sellers, the cost of on-site advertising is very high, and it is difficult to bear this cost for a long time. As a result, they are more cautious about on-site delivery and more active in exploring off-site traffic.
In this article, Mr. Meng will explain the mainstream methods and techniques of Amazon's off-site promotion:
1. Social media
Social media promotion refers to creating and publishing some product content through other social networking sites, sharing the topics that the target audience cares about and the value of the content, thereby attracting more audiences and fans. Cooperating with advertising and long-term content creation, it can achieve the dual effects of short-term accurate traffic acquisition and long-tail traffic drainage. It is the most recommended traffic drainage method by Mr. Meng.
There are many social media suitable for Amazon to drain traffic. Here I recommend a few representative ones:
Pinterest: The platform with the highest purchase intent
Pinterest is a combination of search engine and social media designed to help users discover, save and share new ideas. The combination of search engines and social media makes Pinterest a powerful marketing tool for understanding its audience.
The platform has 300 million monthly users, 98% of users have tried new things they discovered on Pinterest, 84% of users conduct shopping research on the platform, and 77% of users discover new brands or products.
The Pinterest platform has two promotion methods: free and paid. The paid promotion is the Pinterest Ads mentioned by Mr. Meng in the previous content. Due to the large number of female users on the platform, the promotion of fast fashion, beauty, and pet supplies on the platform is more effective.
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Facebook: The platform with the strongest social attributes
Needless to say, this platform is almost a must-choice platform for cross-border e-commerce promotion. Users cover all age groups, and almost all categories have a market on this platform.
In addition to paid advertising on the Facebook platform, the Facebook group promotion model is one of the must-have channels. Unlike domestic QQ groups or WeChat groups, the number of people in a Facebook group is not controlled. There is no upper limit on the number of people in a Facebook group. The current Facebook group promotion is to find and manage on Facebook by setting a discount code, and then the group management publishes it to the group. This is a promotion method with great influence in a short period of time, and it is also one of the current mainstream off-site promotion methods. one.
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TikTok: The hottest marketing platform nowadays
After TikTok was launched in May 2017, in just over 5 years of development, it has dominated the global download rankings several times. As a representative channel of grass-growing consumption, TikTok’s overall users are younger, and 61% of users are Generation Z, which happens to be a group of users who are prone to impulsive consumption.
As an emerging platform, most people are still trying to attract and promote TikTok. In the follow-up content, Mr. Meng will share some more practical promotion skills. You are also welcome to communicate with Mr. Meng through private messages.
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In addition to the above platforms, Instagram, YouTube, and Quora are also good platforms for attracting traffic. If your budget is sufficient and the categories are appropriate, search engine advertising purchases (such as Google Ads) are also good choices.
2. Influencer Marketing
Influencer marketing refers to finding famous and influential people in a specific field or community to promote and promote products or brands.
The main battlefield of influencer marketing is also dominated by social media, and four platforms are commonly used: Instagram, YouTube, Facebook, and blogs .
This article recommends three commonly used methods to find influencers:
Google search
A search engine is a very powerful tool. We can easily find the type of Internet celebrity we want through search engines. For example, we can search for beauty bloggers to find Internet celebrities under the beauty makeup category. Of course, if you want to hire them, you have to do the investigation one by one, which may take a long time.
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(Image source: Internet)
social media search
Social media search is one of the most commonly used online celebrity search methods. Through the search function and hashtag function that comes with social media, we can successfully find the online celebrity we need.
It is emphasized here that you can follow the bottom-up principle when looking for Internet celebrities to cooperate . Just don’t contact big internet celebrities and top bloggers right from the start, or you’ll either be confronted with a lion’s mouth or you won’t hear from them.
What we should do is to turn the page back to find those relatively small celebrities or website blogs to start, and then slowly from small to large, from less to more, this kind of thinking is usually more effective. Of course, this is a suggestion for small and medium-sized sellers, and sellers with big sales or strong economic strength can ignore it.
Search by influencer tool
Through the Internet celebrity tool, some low-quality or non-compliant Internet celebrities can be filtered out, saving communication costs.
There are many online celebrity tools on the market. This article recommends Tomoson and Shoutcart, both of which are relatively mature products.
3. Off-site Deal
Sellers who sell off-site Deals can do some promotional activities on the Amazon platform, and then share them on the Deal website, because this website itself has gathered a large number of buyers, most of whom have strong shopping desires and are accurate buyers.
Therefore, when users see the promotional activities they are interested in, they will use the discount code provided by the seller to place an order to purchase the product, which can bring more traffic and sales, and increase the sales rate in a short period of time .
However, there is an embarrassing thing about doing a deal website: the deal station is all posted by contacting the website editor. If it is not posted in batches, you need to contact the editor yourself, which is troublesome and expensive.
The advantages of Deal are short time-consuming, fast cooperation, and quick results; it belongs to long-tail traffic, high ROI, high user stickiness, and high cost performance. The disadvantage is that the effect lasts for a short time and the profit is low (may even lose money). In addition, long-term frequent discounts can easily reduce users' price sensitivity and reduce brand tonality. All in all, Deal is a pulse-like short-term help channel, but it is not advisable to rely on the long-term deal to drive traffic and sales.
In addition, there is an embarrassing thing about doing a deal website: the deal station is all posted by contacting the website editor. If it is not posted in batches, you need to contact the editor yourself, which is troublesome and expensive.
In this article, Mr. Meng recommends several good off-Amazon Deal websites: Dealnews, Slickdeals, Techbargain, Kinja, Dealmoon, Reddit, etc.
The above are the common methods of attracting traffic from Amazon, and I hope it will be helpful to the majority of sellers. If you have any questions about social media drainage or need investment services, please send a private message~
