Amazon's future branding development is a major trend, Xingqihang recommends sellers to cultivate brand awareness
In recent years, domestic companies have all wanted to expand their overseas business through brands going overseas, and Amazon has also shown the development trend of globalization, digitization, refinement, and compliance. In the face of the current trend changes, many sellers no longer insist on the mode of mass distribution and start to learn the refined operation mode to improve their operational capabilities. It effectively promotes the global business expansion of enterprises, and also promotes the long-term stable development and growth of my country's foreign trade.
Amazon's global store provides FBA sellers with a certain preferential policy of warehousing and logistics fees, and even gives certain qualified sellers a high welfare treatment of free orders. At the same time, Amazon has been continuously cultivating the brand awareness of sellers and helping more Chinese sellers to register their own brand trademarks to build global brands.
New sellers who have completed brand registration within 6 months of product selection development and launch can also enjoy a certain amount of sales rebate support activities, giving major brand sellers more operational motivation and confidence, and vigorously promoting sellers to cultivate and establish their own brands. image and continue to improve.