Recently, some sellers have discovered that some Amazon sites and sellers have received editing permissions for the new Premium A+ (Premium A+) feature. As shown below:

Moreover, according to Amazon’s official statement, this display function can increase the product conversion rate by more than 20% on the original basis.

This has some sellers questioning whether the Premium A+ (Premium A+) function is really so good? How is it different from regular A+?

Compared with the previous basic module A+, this advanced version of the A+ page has a larger proportion of the plate size, giving people a stronger sense of visual impact. Videos, image carousels, and interactive hotspots can also be uploaded. It can be said that the drainage effect of the advanced A+ function is more intuitive and effective than the regular A+ .

So how can I use the advanced A+ function?

1. All asins in the store use A+, and a brand story module has been added;

2. There are more than 15 A+ content projects successfully released in the past 12 months.

It should be noted that the project is currently free in the testing phase. If Amazon announces a charge for premium A+ content in the future, sellers will be notified whether to choose.

In this regard, many sellers have reported in cross-border forums:

Seller A: "It can be seen that Amazon's shopping experience is getting closer and closer to domestic e-commerce, and the technical content of future operations will become higher and higher."

Seller B: Yes, Amazon will support brands more and more in the future, and focus on the head.