Everyone who is an e-commerce company knows that if you want a store to have sales, you must first have traffic. Traffic is another difficulty in Amazon's operations. Whether it is domestic Taobao, Tmall or foreign Amazon, it is nothing more than the explosion effect. The core of creating explosive models is traffic.

Amazon's traffic is mainly through in-site traffic and off-site drainage. Today we mainly talk about how to do off-site drainage .

1. Refined products

Unlike domestic e-commerce platforms that focus on stores and marketing, Amazon pays more attention to the product itself. When opening a store on Amazon, the first thing to do is to select products and put them on the shelves, but instead of distributing products aimlessly, you need to fine-tune the editing and listing. The text, pictures, and descriptions must be refined enough. A good product description will be regarded as a good product by Amazon by default, thus giving more exposure and traffic on the site.

2. Use professional Review stations to drain traffic

After you have selected the products and put them on the shelves, it is time to do promotion and drainage! We can first go to the professional review writing website to find a professional writer to write some reviews about your products. Of course you can write better yourself, but be sure to write a good review. After the review is completed, then publish these in-depth reviews to the authoritative review site, please remember to bring the link of your Amazon product. At the same time, you can also find some influencer reviewers on Amazon to write reviews of your products.

3. Pinterest Drainage

First we need to register a Pinterest Business account, preferably a Pinterest Business account. After registration, log in, verify your website, and create a board with your Amazon product keywords. After registering an account, log in, verify your website, and create a Board with the keyword of your Amazon product as the name. Then share your products on Amazon in the form of Rich pin according to the newly established board classification (this form can better increase the number of views, click-through rate and purchase rate) to the corresponding board.

4. Facebook Drainage

We can post our products and reviews directly to Facebook, and advertise them with PPC or CPM.

5. Slideshare drainage

We first divided the previous review into several parts, matched with product pictures, and made a PPT with about 10 pages. Add your product link to the product keywords in the PPT, and you can also leave a link in the author's introduction, the purpose is to attract traffic. Then register a slideshare account, set the product link in the author's profile, publish the PPT, and the title and Tag of the PPT should also have Amazon's keywords.

6. Youtube video drainage

We can make some small videos for the products and upload them on Youtube. Be sure to include your Amazon product keywords in the title and tag of your video. Leave a link to your Amazon product page in the video introduction and in the first comment. It is also possible to publish videos to different video platforms.