Xingqi Sails Cross-border – Analysis of the latest news in the cross-border e-commerce industry, the Amazon member's day transcript is released
Recently, there have been some new trends in the cross-border e-commerce industry. For cross-border e-commerce sellers, it is very important to keep an eye on the dynamics of the cross-border e-commerce industry. Xingqihang will organize the latest news related to cross-border e-commerce and news analysis every week for sellers' reference. This week, let's take a look at what's new in the cross-border circle last week.
Xiyin enters Amazon
It is reported that SHEIN has started to sell its products on Amazon’s cross-border e-commerce platform, and currently has opened its brand stores in four Amazon sites in the United States, the United Kingdom, France and Germany. Xiyin's products can be seen on Amazon's login page, and they are displayed by category, which is consistent with the products on Xiyin's official website. Product categories cover everything from fashion apparel to home apparel. The Amazon platform has specially set up sections for Xiyin's best-selling products and selected products, displaying products and purchasing links for Internet celebrities to live broadcast.
Amazon Business Launches Local Sourcing Feature
Amazon's technology is constantly being updated, and relying on the improvement of technical means, sellers on the Amazon platform will have easier traffic and conversions. Recently, Amazon Business launched the "local purchase" function in Europe. This function can help the procurement personnel of cross-border enterprises to grasp the precise local customers and find the most suitable products for the local market. Currently, the feature is free for business sellers in six countries: the UK, Ireland, Italy, France, Germany and Spain.
Amazon Prime Day Transcript Released
The Amazon Prime Day sale has ended recently, and this Prime Day has been called the "biggest" event ever. Amazon has 300 million users worldwide, including 90 million prime members. During this two-day promotion, more than 300 million items were purchased worldwide. Compared with last year, this report card performed well.