Being an Amazon will inevitably lead to bad reviews. After all, everyone's feelings are different, and it is impossible for one product to meet everyone's expectations. But bad reviews on Amazon will affect our order volume. What should we do? At this time, we must deal with these bad reviews in the right way.

First, we need to know what types of buyers are shopping on Amazon.

1. The single maniac type

This kind of buyer is willing to give evaluations to sellers and express themselves through evaluations. They will have a great sense of accomplishment in the process of writing evaluations. This is the type of buyer that many sellers like, but they are only available.

2. One-shot buying and selling

Such buyers generally do not conduct active evaluations. They think that the two sides have both money and goods, and there is no need to waste their precious time to write evaluations. The products are consistent with the pictures and descriptions, and the timely logistics is what the seller should provide. If you do it, you don't need a good review. If you can't do it, you should give a bad review. You think that you spent money, but you didn't enjoy the treatment you deserved.

3. Forget it later

This kind of buyer is very similar to the previous type of buyer. After they get the product, most of them continue to do other things. If there is no problem with the product, they probably will not write a review. Only when there is a problem with the product will I think of the seller, but at this time it is either a bad review or a complaint.

When many sellers encounter bad reviews, they will send messages directly to buyers like our domestic Taobao, saying: I will give you a refund, or return the goods, please delete the bad reviews for me! This practice is very popular in Amazon. Side, is to lure buyers, to achieve the purpose of operating comments, serious, will be sentenced to capital punishment – title.

What is the correct way to delete negative reviews on Amazon?

How to deal with Amazon's deletion of negative reviews – clarify the reasons

There are many reasons for buyers to leave bad reviews. We need to read the bad reviews carefully and analyze whether it is a product problem or a logistics problem. If you have bad reviews about logistics, you can directly ask Amazon sellers to support them for deletion. If it is a problem with the product, it is a problem with the function of the product, a problem with the appearance, or a problem with improper use. Only when we stand from the buyer's point of view and understand where the problem is, can we prescribe the right medicine and then write an email. Instead of writing a return or refund template and sending it to the buyer, it does not feel a trace of sincerity.

How to deal with Amazon’s deletion of negative reviews—reply to emails

Replying to emails doesn't mean sending one email, but 2-3 emails. The first one we need to confirm to the buyer the reason for the bad review. If so, our second email needs to provide at least three solutions for buyers to do multiple choice questions. He can feel your sincerity, and most of them will reply to emails. If the buyer chooses one of the solutions in the reply email, we can immediately implement this solution. At this time, we can't rush to say in the email: I did this, you help me delete the bad review. At this stage, you only need to help the buyer to solve the problem, first solve the problem, and then talk about the subsequent revision of the evaluation.

How to deal with Amazon’s deletion of negative reviews—modify reviews

When you quickly resolve the buyer's dissatisfaction, you send an email to explain that your request has been fulfilled as promised. Could you please revise the evaluation for my customer service (Customer service). The email is not a blatant request to delete and revise the negative review, but to ask the buyer to revise the review for your Customer service, which cleverly converts dissatisfaction with the product into satisfaction with your customer service. Buyers also understand what you mean, and will naturally modify the product for you. Here you need to change the change review to Update to update the evaluation.

Today's content is the correct way to delete negative reviews on Amazon under compliant operation. If you read it word by word, I believe you will gain a new way of deleting comments. If you use relevant email templates here, the effect will be better.