Recently, many people will see a green label in the link of competing products or when browsing Amazon products, which looks like this:

On the link it shows like this:

Searching for information online, I learned that this is an environmentally friendly certification launched by Amazon. Having this certification label can get Amazon's traffic support. But how to apply?

Let's first understand the past and present of this Climate Pledge Friendly.

When Amazon launched this climate-friendly certification, Amazon also created two of its own: the Compact Packaging Design Certification and the Used Certification ( wxxojlcc—qrir_h=qnhiceb=ha?d21221608011 )

There are two ways to get the CPF tag:

Method 1. Apply for Amazon's Compact by Design and used certification.

To qualify for a compact packaging design, a product must have a more efficient "unit efficiency". Amazon uses product attributes such as product packaging size, product weight, and unit quantity to calculate the unit efficiency of a product. By modifying the packaging design, removing excess air and moisture, and designing a more compact package, the product can become lighter and smaller, Thereby improving transportation efficiency.

How to apply: Open a case on the Climate Pledge Friendly path in the Amazon backend

How to meet Amazon's compact packaging design requirements:

1. Catalog data, the product must meet one of the categories of "compact design"; 2. The packaging design must meet the requirements of compact design, that is, the length, width, height and weight must meet the requirements of compact design, and the Amazon fulfillment center will have internal measurement data

Method 2: Find a third-party certification for environmental certification (external sustainability certification)

Amazon currently recognizes 37 environmental certifications. After obtaining one or more of these certifications, you can also apply for the Climate Friendly Commitment Label. There are two types of third-party sustainable certification: link application and store application. Some environmentally certified sellers do not need to change any product data or upload information. The third-party organization will update the seller's climate-friendly commitment products to Amazon, and Amazon will re-license it. Labels, and some climate environmental certifications require sellers to open their own cases to submit climate certificates, ASIN, UPC and other information to Amazon to apply for CPF labels.

Some of these environmental certifications are applicable to any product, and some are applicable to a certain type of product, such as EPEAT certification, which is mainly aimed at telecommunication equipment and electronic products.

carbon neutral ( wxxojlcc—qngzirx?orux=?uqnhic?=cnh=xrnx ) is an environmental certification that most sellers do, and it is applicable to any product. After calculating the carbon footprint, the seller needs to purchase a certain carbon sink in the EU for carbon offset.

The climatepartner agency has designated some domestic certification agencies, which can be issued by the designated agencies, such as the following certificates, which are issued by SGS:

To sum up, if your product is backed by at least one of the certifications listed by Amazon, including Amazon's own Compact by Design certification, then the product is eligible for the Climate Friendly Commitment, earning the CPF label. When buyers search for products, among similar products, Amazon will give priority to pushing links with CPF tags.