Experienced Amazon sellers know that the traffic on the platform is shifting to the product detail page. For cross-border sellers, product sales are the most important. At the 2022 Amazon Advertising unBoxed Global Conference , the platform launched a series of new features aimed at building a bridge between brands and consumers.
Amazon’s new video builder (beta) and updated Sponsored Display ads. According to Amazon's data research, this video advertisement can increase product sales and click-through rates, and the growth rate can reach about 200%. At the same time, in the future, we will cooperate with sellers to promote the brand, and the platform will specially launch "Video Production (Test Version)".
Nowadays, fragmented information is flooding people's lives, and only concise and clear videos can catch consumers' attention. According to Amazon's survey, video is one of the most effective promotion methods, and promotional ads containing video will leave a deeper image in consumers' minds.
Since video advertising is crucial for brand sellers to build their image, Amazon Advertising has launched a new traffic outlet —brand video can be used as a landing page for traffic promotion. Although this change is relatively small, it can allow brands to get more traffic. After consumers click to enter, they can not only see the product, but also see a series of related information about the brand, subtly affecting the image of the brand in consumers' minds.
At the same time, Amazon also launched "advertising campaigns with presets". When sellers advertise new products, the platform will refer to the advertising data of similar products to automatically fill in the blank history for new products. Sellers can also see expected clicks and regular conversion forecasts. In the future, Amazon will continue to introduce innovative advertising features.