There is a special content on the Amazon platform, which is variants. You will use variants when uploading products. In order to improve efficiency, some seller friends would like to ask you how Amazon uses templates to upload variants? Hurry up and learn about it.
Using the inventory template table for variant operations can effectively retain all the information of your listing. When your listing needs to refresh the table at a certain time in the future (such as brand modification or listing infringement correction), at this time you You can directly take out the previous form template and use it directly, which can also save your time and improve your operational efficiency.
In fact, the inventory template form is not that difficult. To be honest, it takes about 3 hours to study and study all the options of this form thoroughly. This is actually the same as directly uploading the listing in the background. It's as simple as that.
How do Amazon variants advertise?
When the seller is not fully aware of their product variants and does not know what the keywords of each variant are, the seller can open an automatic advertisement first. After the automatic advertisement has been in operation for a period of time, it can accumulate a lot Advertising data, at this time, the seller can judge the advertising data of each variation, what are the keywords of each variation, which variation costs more, and the order is less, which variation has a high conversion rate, and then Sellers can single out these better-performing variants for manual advertising.
At the same time, sellers can filter out individual keywords for each variation based on automatic advertisements, such as keywords of different colors and different models, so that each variation has its own keywords, which can improve the conversion rate of the variation. It can also prevent several variants from robbing each other of traffic with the same keyword.
Multi-variant products use different variants to hit different keywords, because different attributes, variants, colors, and sizes under different keywords can well shut down the traffic of all keywords. Introduced flows can complement other variants, diversifying flow inlets.
In terms of budget, for mainstream styles and other styles, it can be set according to the ratio of 64% or 73%. We need to analyze specific issues based on the popularity of mainstream styles.
But for budget setting, there is one principle that remains unchanged, that is, when mainstream styles exist, we must ensure that mainstream styles can get the greatest exposure. And when mainstream styles are exposed, other styles will also get greater exposure.
And when there is no popular mainstream style in the market, we recommend putting all the variants in the same ad group and turning on automatic advertising for testing, instead of advertising for each individual ASIN.
Since there are no clear trends in the market during the initial launch phase, and it is unclear which variants are more relevant to the search terms customers are accustomed to, campaigns should be created for all Data and market reactions are analyzed and judged.
If this Amazon variant is operated properly, it can bring many benefits to products and stores, but if people abuse Amazon variants, violations will occur, resulting in some losses to products and stores.
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