If you want to develop for a long time on Amazon, you must launch new products from time to time to attract more consumers to buy. After the seller launches a new product, how should he promote the new product?
Before launching a new product, market research must be done first, including the product's market capacity, competing product prices, product evaluation, sales volume, and product selling points. At the same time, sellers must fully understand the selling points of their products, so that sellers can better take pictures of the main pictures of the products, create listings, and finally formulate sales plans, stocking and replenishment plans.
2. FBA shelves for one week
Good-quality products can join VINE VOICE and the early reviewer program before they are on the shelves. You can start to accumulate QA after it is put on the shelves. Generally, the traffic in the early stage of new products will be relatively small, and the QA will increase by 1-2 per day. At the same time, automatic advertising is turned on. At this time, the automatic advertising bidding price is lower than the recommended bidding price, because there are few reviews of new products, and there is no need to use high prices to compete for traffic.
3. Arrange feedback in an orderly manner
After the seller starts manual advertising, he can increase QA every day, and the number of QA in a day is about 2-3. Then, on the 8th day after the product goes on sale, start arranging feedback. The feedback includes video, picture, text evaluation, etc., and start the three modes of manual precision, phrase, and broad advertising, and start an automatic advertisement at the same time. And start to make negative keywords, and praise the good quality evaluation.
4. Seckill, off-site assistance for explosive models
Continue to arrange feedback and strive to break through the 60 mark. At the same time, like high-quality praise to ensure that there are no negative reviews on the product homepage. After negative reviews appear, you must communicate with consumers as soon as possible, and maintain the star rating of reviews above 4.5. Consumers' QA questions must be answered in a timely manner.
At the same time, the product also needs to participate in the seckill to stabilize the product ranking. Before the seckill, it is necessary to increase the listing traffic and conversion rate.