Listing is the lifeblood of Amazon sellers. However, many domestic sellers are not good at English, so when writing listings, the biggest problem is that if you edit your own, I don’t know if I have scratched a few hairs, but I still can’t write it, so I have to refer to other people’s listings. .
There is also a commonly used and the most stupid method. After editing it in Chinese, go to Google Translate. But you will find that Google's translation is very rigid, and some are even completely literal translations, or Chinese-style English, which does not express what we want to express at all.
I believe that everyone should have a deep understanding in the process of shopping as a buyer. Whether it is a domestic online shopping platform or Amazon, when you open the product page, the title description is unclear, and the details do not know what it is expressing. We don’t even want to spend more time browsing to understand the products of the mouth, so the result is that we will not place an order to buy.
That means that if the seller does not have a good level of English, he can't be an Amazon, and can't write an authentic listing? In fact, it is not. The following Xingqihang will teach you a few commonly used methods.
1. Go to collect the reviews of the best-selling products , especially the reviews with a large number of words . Generally, foreign buyers describe the products in a very authentic way, and they use the local language. Those are also their opinions on the products. real feelings. These are all worth learning from .
2. Go to Google to search for the description of the product in the United States . Generally, use your product keywords to search, add words such as blog , and there will be a lot of descriptions of related products, we can extract them.
3. You can also go to fiverr to find services that can provide local product listings , and there are a lot of them now. Communicate what you want to express to the other party and let the other party translate it for you.
When you write your listing, you should arrange the content copied by the methods listed above by Xingqihang according to the framework of your own products, and the keywords in it should be placed according to the list you have collected. At the same time, Xingqihang suggested that sellers must put a summary of the characteristics in the first sentence, so that buyers can understand the characteristics and advantages of your products at a glance.