I don’t know how many Amazon sellers are affected by the conversion rate. When the conversion rate of a product is higher than expected, you can laugh in the toilet. When the conversion rate is low and the input-output ratio is seriously unbalanced, you can’t wait to find a piece of tofu to kill. Since the conversion rate is so important, what are the factors that fluctuate it? Let Xingqihang share with you some factors that can affect the conversion rate and affect the mood of many sellers.
The product is the most important factor that directly determines whether the seller can drink porridge or eat meat. When the product is selected , it also determines the difficulty of promotion. If the product meets the needs of consumers, it will naturally be recognized by the market, and the conversion rate will naturally be high. Therefore, the impact of the product itself on the conversion rate is the most direct and decisive role.
Traffic is equivalent to the number of times the buyer browses. The accuracy of the traffic determines the conversion of the product. The traffic does not depend on the quantity, but on the precision. There is a lot of traffic, but the conversion is very low. This is also a problem , so how to find accurate traffic and crowds is a very core problem.
Festivals have always been the nodes that platforms and merchants like to use for discounts and promotions, so they also affect the conversion rate of products . Holidays are generally consumed in advance. If the product is related to the holiday, traffic and conversions will increase significantly before the holiday, but if the holiday is approaching, the conversion will decrease.
The change of seasons also affects the conversion rate of products. In the off-season and peak seasons, the product is not only reflected in the amount of traffic, but more importantly, the increase in purchase demand and the soaring conversion rate caused by impulsive consumption. According to the previous experience and data of Xingqihang , it can be clearly seen that the conversion rate in the peak season is generally 2 times or even more than 3 times that of the low season.
Regarding the impact of listing descriptions on conversions, optimizing our own listings is also the basis of our operations. We can observe more competitors’ listings and compare them to see if our listings need to be improved .
6. Pictures _
The impact of pictures on the conversion of products cannot be said much. The same product pictures are different, and in the eyes of consumers, they are different products. For the description of product characteristics, a thousand words can sometimes not be as direct as a picture. The main pictures of Amazon all need a unified white background, so the small operation means it is more difficult, and the texture and angle of the picture are very important. And when he communicated with customers by chance in the sub-picture, he said that what he prefers to see is the placement of the real scene of the product, not necessarily the model display picture. Therefore, research on pictures is also a key point.