In the case of economic downturn and inflation, people's shopping philosophy is more inclined to "only buy the right one, not the expensive one". After the event of the ban, the traffic on the site became more and more expensive. It seems that what Amazon sellers can do is to drain traffic outside the site, which coincides with the “Brand Drainage Rewards Program” launched by Amazon.
Today, social media is in vogue, and Instagram cannot be avoided for off-site promotion. As one of the most popular social media platforms in the world, Instagram has more than 1 billion monthly active users, many young people and a high interaction rate. Its prominent picture sharing function is very suitable for promoting high-value, fashionable and trendy properties. product. According to statistics from relevant reports, 60% of users will learn about products through Instagram, and more than 200 million users will view the homepage of merchants every day, and like various photos as high as 1.6 billion. For cross-border sellers, Instagram is an unmissable traffic pool.
So, how can sellers do Instagram promotion to drive Amazon sales soaring?
1. Content Marketing
The core gameplay of Instagram is to socialize with pictures, which can show users your brand and products through pictures. It’s important to note that Instagram users are looking for eye-catching, beautiful images, not mediocre product displays. You can shoot product usage scenes, product details, behind-the-scenes footage, and add stories and life elements to photos. When posting content, remember to tag it appropriately, which can effectively increase the exposure of the post.
Through Amazon's "Brand Drainage Rewards Program", you can generate a short link to the product, enter and purchase through the link, and the platform will give you corresponding rewards.
Instagram ads can be created through Facebook Business Manager or Instagram Business Page.
There are 5 ad types:
(1) Snapshot ads
A story ad is a fully immersive, full-screen ad that shares a brand's story via image or video and disappears 24 hours after it's posted.
(2) Image advertisement
As users browse, image ads with the "Sponsored" logo appear on their Instagram homepage. Image ads are an effective way to convert social media followers.
(3) Video ads
Instagram video ads are posted on the dynamic homepage and are between 1 second and 60 minutes in length. Compared with pictures, videos can be filled with more dynamic content and richer information.
(4) Carousel ads
Carousel ads can be seen as an upgraded version of image ads, promoting through multiple photos and videos, adding depth to marketing campaigns.
(5) Boutique column advertisement
Boutique ads are similar to carousel ads. Consists of ever-changing images, presented as a video in a user dynamic stream.
3. Influencer Marketing
Influencer marketing is one of the most popular marketing methods today. Compared with advertisements, fans trust the recommendations of Internet celebrity bloggers more and are willing to accept their grass.
Based on a mediakix survey report, 80% of marketers believe influencer marketing is effective, 71% of businesses say the quality of customers and traffic from influencer marketing is better than other sources, and 89% of businesses say their influencers Marketing ROI is comparable or better than other marketing channels.
Instagram is very suitable for influencer marketing, and so far, Instagram is still the most popular social media platform for brands and merchants, and it is also the platform of choice for influencer marketing.
Cross-promotion is a very effective strategy. You can cooperate with sellers of similar brands to promote and post jointly, which can effectively increase the popularity and influence of the brand. Now the very popular brand linkage is one of the methods of cross-promotion, which is very popular.
These are the 4 most common ways to drive traffic to Amazon through Instagram. In the Internet age, although there are many methods of marketing and promotion, whether it can stand out among many competitors, the most important quality of promotion, don't blindly pursue quantity, it will only be annoying. Hope it can help everyone.
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