Prime Day 2022 on Amazon India has come to an end. 95% of Prime members from India participated in the big promotion and purchased more than 32,000 products, many of which hit record highs.
1. The total number of Prime members increased by 1.5 times
Compared to last year, the total number of Prime member registrations during Prime Day this year has increased by about 1.5 times, and 2 out of every 3 new members are from areas outside big towns and cities, such as Rourkela, Mokokchung, Kullu, Dholpur, Nagapattinam, Tonk, Sehore, Kanchipuram, Raebareli, Ramgarh, Thanjavur, Sawai Madhopur, Yamuna Nagar.
2. The total order volume increased by 50% year-on-year
During Prime Day this year, Indian consumers bought more from sellers, 50% more than last year. Types of sellers receiving orders Artisans, knitters, women entrepreneurs, start-ups and brands, as well as offline community stores, 70% of them are from cities below the second level, such as Kolhapur, Surat, Ghaziabad, Raipur, Coimbatore, Mangalore, Jalandhar and Cuttack.
30,000 sellers hit record sales
More than 32,000 sellers recorded their highest sales ever. On Prime Day this year, nearly 18% of sellers sold more than INR 100 million; nearly 38% sold more than 100,000. In addition, local community stores selling on Amazon saw a 4x year-over-year increase in total sales. Total sales of the artisan, knitter and handcrafted brands at Amazon Karigar rose nearly 4.5 times year over year, driven by consumer enthusiasm for fabrics and crafts. Women entrepreneurs under Amazon Saheli also doubled their total sales.
3. Prime Day consumer trends
Best-selling categories: Grocery, Beauty, Apparel, Smartphones, Home & Kitchen, PC, Electronics, and Footwear.
In the electronics category, the most popular brands are HP, Lenovo, Asus, Apple, Boat, Noise and Sony.
In the large appliances category, the most popular are front-load washers, two- and side-by-side refrigerators, inverters and air conditioners from brands such as Samsung, LG, Whirlpool, Bosch and IFB.
Amazon Alexa is well-loved by consumers, with 3 out of 4 consumers buying the Amazon Echo brand purchasing an Alexa smart home bundle.
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