Is it true that Xingqi sails across borders? Sellers who are familiar with Amazon may know that Amazon has always adhered to the "customer-centric" operating philosophy, and the platform has always encouraged sellers to continuously list new products. At the same time, the platform will also give new products a lot of traffic. supported. Amazon sellers should make good use of the prime time when products are newly launched to achieve hot sales and fast ordering of products.
In Amazon products, SKUs, simply put, consumers can choose variable options such as size and color when placing an order, and the corresponding SKU will also generate its own ID, which may form a new one by adding and deleting an option. ID, when the ID of a product SKU changes, a new ID will be formed and the original weight will be changed, so that it is found that the traffic of the product has decreased compared to that.
And the listing of old products will often find changes in the conversion rate due to the generation of bad reviews. If the old products are bad reviews caused by activities such as low-price promotions, then the listing will match more consumers who like low-price promotions. Groups, chances are that it might be more feasible to delete the old product listing and create a new link.
And if the link to the product may still maintain continuous orders, you can choose to keep the product, and then create content such as main images with different styles, create and optimize a brand-new link, and then gradually transfer the marketing association gradually.
In addition, it is necessary to analyze the pictures and keywords of the new listing before transferring the old and new listings. If the products of the new listing are completely applicable to the same consumer group or similar prices, you can fully refer to the relevant data, and pass the old listing data to the new listing. The optimization of product listing lays the foundation. At the same time, it is also necessary to pay attention to the quality and service of the product itself. No matter what product listing, it is necessary to do a good job in daily operations such as mainstream click-through rate, details conversion, and after-sales maintenance.