The Amazon platform has several large-scale promotions that must not be missed throughout the year, and most of the peak sales seasons are gathered at the end of the year. Prime day early days promotions. Looking back on previous years, almost every year, the Black Friday promotions are the sales activities that sellers pay the most attention to, and it often only takes a few hours to bring a new high in sales to the store.
Although the performance of the Black Friday promotion last year was not satisfactory, it seemed a little deserted, and this year Amazon also has its own response strategy to the "upset" situation. In addition, since the beginning of this year, the foreign economy has gradually recovered, and the overseas consumer market has also appeared. more market demand. The Prime Day membership day in the middle of the year broke through the historical data of sales and transaction volume on the Amazon platform, and sellers of major sites for this year's Black Friday promotion also began to lay the groundwork.
Sellers should make it clear that not all products can participate in the Black Friday promotions. Special products such as cigarettes, alcohol, medicines, milk powder and medical equipment cannot participate in promotions, and sellers need to make promotion choices before the event. product plan. It should also be noted that the pricing of the products participating in the promotional activities needs to be 20% off the lowest price in the past month, and at the same time it needs to be the lowest price in the whole year. In terms of logistics, the FBA delivery method must also be selected.
Not only that, but during big promotions like Black Friday, Prime exclusive discounts need to be set at 10% lower than the reference price . To put it simply, under normal circumstances, sellers who want to participate in the Black Friday promotions will do a good job in the transfer of the selected products 3-6 months in advance, and set the reference price in advance, so that they can be more marketable than their competitors at the discounted price of Black Friday. Advantages while meeting their own profit margin requirements.
In addition, the traffic cost on the day of large-scale promotions such as Black Friday can be said to be very expensive. Sellers can optimize product listings in advance and do basic pre-promotion work such as keyword data in order to attract more users during promotions. Make additional purchases and generate order conversions on the day of the promotion.