With the severe employment situation in China this year, the recovery of the international market for Chinese products, and the help of super browsers such as Zhan Axe and Ziniao to prevent associations, Amazon, Shopee , Lazada and other cross-border e-commerce platform stores once again showed rapid growth. Cross-border e-commerce has once again come to the public eye and has become the object of attention of many potential practitioners. Amazon is undoubtedly one of the most concerned platforms.

Amazon's store review has always been relatively strict, and the old e-commerce platform has countless mature stores and products. How to choose products to win a place on such a platform is a problem that all sellers are concerned about. Today, Station Axe Browser will share with you from the principle of selection.

Amazon product selection principles

1. Focus on the volume and weight of the product

When selecting products, try to choose products that are light, compact, and not easily damaged, which can better save logistics costs, reduce product losses during international long-distance transportation, and help us reduce the cost of transportation packaging materials. If you are engaged in a large-volume, high-weight product industry, choose an overseas warehouse as much as possible for delivery. Contact some local express companies with a certain scale to understand the logistics costs, choose companies with high reliability and low costs to sign long-term contracts, which can reduce logistics costs and transportation risks.

2. Check local laws and regulations

Each country has different standards and requirements for product import according to market conditions and national conditions. To prevent dumping and invasive species, customs inspections of goods are also very different, and examples of products being shipped back in full because of substandard products are not uncommon. For example, in the United States, people can legally hold guns, and can openly sell gun accessories and ammunition; while in East Asia and Southeast Asia, there are strict regulations for online sales of guns and knives. Only with sufficient research and understanding of the import regulations of the target country, and careful observation and prediction of the international market, can cross-border stores gain a more secure foothold in the stormy waves of overseas markets.

3. Refer to relevant transportation regulations

Different overseas countries and regions have different restrictions on logistics and transportation, such as some common liquid products, cosmetics, sealed and pressurized spray products, lighters, electronic cigarettes, flammable and explosive materials, etc. Knowing more about the relevant regulations of the target area and the commodity restrictions of the logistics company will help us to grasp the initiative of the commodity in the process of selecting products and reduce transportation obstacles.

4. Fully research the market capacity

Market capacity refers to the market demand for products. When selecting products, we should try our best to choose products with large product demand and low market saturation. This can effectively avoid excessive industry competition while taking advantage of Machine publicity and promotion to increase the visibility of products and stores.

5. Calculate the cost of advertising

Platforms like Amazon generally give sellers a lot of promotion methods to choose from. When choosing a promotion method, in addition to considering the amount of exposure and clicks, it is also necessary to calculate the unit price of the advertiser in advance, that is, the percentage of the advertising cost to the profit for each product sold. While controlling the unit price of advertisers, choosing promotion and publicity methods suitable for stores and products can promote the healthy operation and healthy development of stores. Regarding publicity and promotion, you can refer to the previous article on CPC , so I won’t go into details here.

The reasons and solutions for the high CPC conversion rate and low conversion rate of ZAx browser

The above five points are the five principles of Amazon's new product selection. Selecting products on the basis of these five principles can help you reduce the difficulties encountered in product sales. When opening a store on the platform, in order to avoid the platform association determination, many sellers will choose a super browser to avoid association risks. With professional IP isolation and environmental protection technology, ZAx browser can solve this concern for everyone. In addition, it also provides services such as cloud number and store weight data for the majority of sellers, welcome to disturb!