We all know that Amazon’s operation is the leader of the entire store, which will largely affect the quality of a store’s operation. So what capabilities should a good Amazon operation have? Today, Saihu ERP is here to chat with you, and I hope it will be inspiring to all Amazon operators!

1. Possess low-level logical thinking

Bottom logic refers to the thinking method of starting from the bottom layer and essence of things to find the path to solve the problem. The stronger the underlying logic, the stronger the ability to solve problems.

Liu Run once said: Ordinary people are often like this, using the phenomena they see in front of them and their own experience to solve problems, while truly outstanding people analyze and solve problems from the essence and underlying logic behind the phenomena. This is a big difference between ordinary people and outstanding people.

So this is why we have always emphasized that every operator must understand the underlying logic of Amazon. Only by mastering the understanding of the underlying logic can we make correct decisions, find effective ways to solve problems, and develop reproducible operational strategies to bring maximum benefits to the company.

2. Possess market insight

Regardless of whether it is internal or external, Amazon's sensitivity to the market determines the success or failure of Amazon's operations, and it also attaches great importance to data analysis capabilities. Because this ability reflects whether the merchant has confidence in the trend of the existing market and the market that is about to enter.

Market analysis is a crucial part of Amazon. Market and user analysis is divided into four aspects: volume analysis, user analysis, demand analysis, and common methods to discuss, and organize and plan needs.

When doing market analysis, we can ask ourselves the following questions:

① Volume analysis: How big is the market population?

② User analysis: what are the characteristics and habits of the people in this market

③ Demand analysis: If I want to sell a certain product, buyers pay more attention to the function of this product

④ Drainage channels: What channels can be used to promote and drain traffic

3. Have the ability to select/create explosive products

Generally speaking, the first thing an Amazon company values ​​is how much benefits the operations staff can bring to the business. Therefore, those operations who have participated in the whole process of building blockbusters and are familiar with the specific requirements of each link of the project must have an advantage. So how should Amazon operate to develop its ability to create explosive models? From the process point of view, the creation of explosive models can be summarized into three major steps: product selection, product testing, and promotion.

Creating popular products is what every Amazon operation wants to do. When some sellers talked about this, they thought that "creating popular products is sometimes just a matter of luck." In fact, luck only accounts for a small part of it. There are many factors in the specific creation process of explosive products, and it can never be achieved by luck alone.

"Seven points depend on product selection, and three points depend on operation." The ability to select products and create explosive products is very important. Whether it is a good operation can be known here.

4. Have data analysis ability

Data analysis is an essential ability for excellent operations. Good operations can quickly discover problems through a pile of data, and propose corresponding solutions, and be able to carry out the next operation. For example, in terms of sales, the main thing is to understand the store’s collection and What is the net profit; in terms of traffic, you can know which channels the traffic mainly comes from, and the conversion rate determines which aspects to optimize. Another thing that cannot be ignored is the placement of advertisements. Look at the exposure, conversions and costs obtained through advertisements, so that you can make better adjustments.

5. Have the ability to control the overall situation

Excellent operations will make things go in the direction you expect, instead of passively following the development of the situation. Therefore, in the operation process, it is necessary to clarify every link of the project, grasp the key nodes of the project, maintain a sense of rhythm of operation, and let every link of the operation project basically follow the originally designed path during the implementation process.

Learn to connect these dots, and then form your own network, and gradually grow into a skilled trader with the ability to control the overall situation.

The above are some of the capabilities that Xiaohu believes that an excellent Amazon operation should have. I hope to inspire you. If you want to manage Amazon stores in a more refined way, you can use Saihu ERP, a refined operation management system specially created for Amazon sellers. Amazon uses Saihu ERP.

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