2022 has passed, and some sellers have found the feeling of advertising operations, and some sellers have no clue; some old sellers said that Amazon, which has been doing it for many years, is now beginning to feel that advertising operations are becoming more and more complicated. In the new year of 2023, It is necessary to refine and simplify Amazon’s advertising operations, and 2023 is definitely a good time for cross-border sellers to make efforts!

In the process of launching, many cross-border sellers will have the same problem, that is, it will be difficult to control the proportion of advertising sales and advertising expenses. Saihu recommends the following three common methods for Amazon sellers to control the budget. .

1. Inverse method

Simply put, the reverse method is to launch a reasonable budget value and related reference indicators through the sales target, including advertising sales>advertising cost>daily budget>daily clicks>daily exposure. All links are closely connected, and the required formula is as follows:

Ad spend = Ad sales target/(Revenue/Cost)

Daily budget = advertising fee / advertising cycle

Daily clicks = daily budget / average bid

Daily impressions = Daily clicks/CTR

The click-through rate here can be based on the average click-through rate of the advertising account as a reference value, or the qualified click-through rate obtained in practice can be used as a reference value to calculate a reasonable budget value and related reference indicators through the reverse method. The profit is more suitable for new product promotion. If it is used for an old product, it is likely to have a large deviation from the reasonable budget value.

Second, push forward method

Generally speaking, at different stages of operation, a certain proportion of sales will be arranged as advertising expenditures according to operating sales. What needs special attention is that the advertising budget needs to be much smaller than the profit value, and the advertising sales ratio must be strictly controlled within a certain value.

3. Set up budget rules

Budget Rules In the context of Amazon Advertising Management, when a seller turns on this feature, Amazon will evaluate the campaign’s campaign rules daily to calculate the next day’s daily budget. If the rule meets its own conditions, Amazon will increase the budget for the next day by the amount or percentage chosen by the seller.

As long as ad spend is below the increased budget, the campaign will not exceed budget. Additionally, every time a new rule is created or an existing one is updated, Amazon will immediately evaluate it and update it in real time to calculate the budget for the day.

If sellers want to manage Amazon advertising and advertising budget more finely and efficiently, they can try Saifox ERP. Saihu ERP has been officially recognized by Amazon with its professional product technology and high-quality customer service, and has become a senior partner of Amazon Advertising. Saihu ERP makes Amazon's advertising perspective more comprehensive and makes advertising more refined.

Saihu ERP centralized management/SD advertising types, unifying the three types of advertising presentation, making the operational advertising perspective more comprehensive, comprehensive [advertising intelligent adjustment], can automatically adjust advertising budget, advertising space, Bidding can make up for the lack of artificial time difference, making advertisements more accurate, and can also improve efficiency, manage store advertisements anytime, anywhere, and view advertisement data.

In addition, Saihu ERP can also conduct comprehensive analysis of advertising data, such as over-budget analysis, data aggregation analysis, other purchase ASIN analysis, hourly/daily/weekly/monthly multi-dimensional time data analysis, etc., and historical big data is graphically displayed Display, providing rich data support for advertising decisions.

Saihu ERP launched a new function [keyword library] in December, which can fully grasp the performance of keywords, and efficiently optimize listing and advertising. Centrally display the status of keywords in advertisements, market market, and search rankings, intuitively grasp the number of advertisements placed on keywords, advertising effects, real search volume of buyers, historical traffic, market competition, and manage advertising keywords, search terms, ABA, Data such as natural and advertising rankings, and accurately analyze the data indicators of different keywords.

Saihu ERP focuses on Amazon's refined operation management, multi-dimensional advertising data display, intelligent adjustment of advertising strategies, and empowers every cross-border seller. The product is based on the in-depth research and development of the store secretary's 170,000+ Amazon sellers' service experience, fully fits the Amazon platform, and provides sellers with digital solutions for the entire link of operation, management, supply chain, and finance, helping companies reduce costs and increase efficiency.

{"style":1,"is_free":"1","appid":"","lite_id":"1876","pic":"","title":"Use Saifox ERP for Amazon" ,"descript":"","path":"","lite_path":"/","page":{}}