Some sellers do Amazon by one person, from product selection, product launch, product operation, store operation to after-sales service, so there are many things to do, and sellers need to plan the time to take care of their stores. Amazon's operation is complicated and not complicated. It just requires sellers to pay attention to details and have a spirit of persistence. In this article, let's take a look at how excellent Amazon store operators manage their stores. Sellers can refer to their own actual situations for reference. .
Generally speaking, in order to operate, you must not only be familiar with the rules of the Amazon platform, keep an eye on Amazon's dynamics, but also optimize every link from account security, product selection, operations to logistics. An excellent Amazon operator needs to invest a lot of time and energy in the early stage, and constantly explore operation methods to achieve the expected sales goals of himself or his boss. In the middle and late stages, he can form his own fixed methods and routines, and constantly improve the workload and work efficiency.
Excellent operations do the following things every day in the operation link:
Check account health
Account health is the first thing to pay attention to. Sellers need to check whether they have been notified by Amazon’s Xiaohongqi performance. If so, they should find a way to timely feedback and deal with them, so as not to affect the store.
View Seller Central Dashboard
Check whether there is any buyer's internal letter in the seller's background, and make sure that all buyer's information is replied within 24 hours to avoid being deducted by Amazon
View store reviews
The evaluation contains two parts: Feedback and Review. Sellers need to analyze the daily evaluation content to understand the needs of buyers. If there is any negative comment, it should be dealt with in time, do a good job in after-sales, and record it in a form for follow-up.
View Amazon Front Desk
Search at the Amazon front desk to see if your products are on sale normally, whether you have lost your shopping cart, been sold, whether the page can be displayed normally, etc.
Search product keywords
This content is mainly to analyze the market situation and see if your product is still popular in the market. If your keyword rankings change significantly, you need to optimize your keywords.
Record product inventory
Sellers should pay attention to their own inventory at any time, calculate the inventory turnover cycle, and prevent out of stock.
Pay attention to competitors
Competitors are a big point for sellers when selling their products. Sellers need to know their competitors in order to become familiar with market size, price changes, and changes in supply and demand as quickly as possible.
Sellers need to enhance their learning and analysis capabilities after doing the above-mentioned operations. Excellent operators will actively learn and understand the latest trends and gameplay in the industry, because the cross-border e-commerce industry is developing very fast. If you don't take the initiative to learn and understand the industry, over time, the seller will not be able to keep up with the rhythm and pace of the industry!