Xingtaohui has introduced the news of Amazon's open product selection data before. In this article, we will deeply analyze the effect of Amazon's open product selection data on sellers. Sellers have a deep understanding of Amazon's dynamics in order to better respond to market changes.
Recently, it has been reported that Amazon is opening market data to sellers on a small scale by invitation only. It is expected to officially launch related functions in late 2022 or early 2023, aiming to help sellers promote product selection and improve advertising effectiveness. As we all know, data is also a resource, and data is very important to the e-commerce industry. E-commerce big data can promote new value-added service models, achieve highly differentiated and personalized products and services, help sellers achieve precise and real-time marketing, and help enterprises integrate and dynamically operate in the value chain.
Data is fundamental to the e-commerce industry, and the source of seller selection is market data. Collect market data in various ways and analyze the data situation. However, when Amazon opens the market data of the Amazon platform to sellers, it directly gives the data to the sellers. Therefore, sellers do not need to collect data independently, but only need to analyze the data. The platform helps sellers save the time to collect data.
In fact, starting in 2021, Amazon has successively opened up some product selection data that were previously only “exclusively for” VC suppliers to third-party sellers. Some sellers have used this part of the function in advance. In February 2022, Amazon once again launched the "Business Opportunity Detector" tool for some sellers to help sellers do detailed analysis of keyword searches in the market, so as to gain insight into consumer needs and related competing product information. . Some professionals say that the scope of data opened by the "Business Opportunity Detector" is a dimension that other selection tools on the market cannot reach. This time, Amazon said that it will support brands in all aspects from the innovation of consumer insight data, the optimization of brand position tools, to the new user experience and big data analysis of product selection and business opportunities.
For small and medium-sized sellers, Amazon's open data will benefit sellers who understand data and operations, help such sellers to cross-verify the feasibility of product selection ideas, and reduce the cost and time of developing new products. We all know that 30% of Amazon depends on operation, 70% depends on product selection, and if the product selection is good, the seller can realize the order, even the explosion.
For brand sellers, after Amazon opens the product selection tool, sellers can use Amazon's big data analysis and artificial intelligence algorithms to understand the trends of target sites and buyers' needs in advance, and improve product development plans to save the cost and time of developing new products. .
No matter when Amazon opens product selection data, sellers must do a good job in product selection. For Amazon's open data tools, sellers can always pay attention to Amazon's dynamics. After the tools are online, sellers may realize convenient product selection.