If you are doing Amazon or are preparing to do Amazon, and you don’t know much about the Amazon Reds Program, then you must not miss this content, as an Amazon seller, you must understand.

What is the Amazon Influencer Program?

The Amazon Influencer Program, also known as the Amazon Influencer Program, was launched in 2017. You can understand it as an upgraded version of the Amazon Alliance, focusing on video content marketing.

Yes, it is the influencer who brings the goods. Only the influencers who have a certain number of fans on social media such as Facebook, Instagram and YouTube are eligible to apply for the Amazon celebrity.

But the difference is that red people can have their own storefronts on Amazon , upload their own videos and associate products with Amazon merchants, and if someone places an order through the video, the red person can get the commission provided by Amazon .

In addition to having exclusive storefronts , celebrities’ videos have a very high weight, and their associated product videos will be recommended for display in the video area on the landing page of competing products .

Including but not limited to:

Below the main image video

VIDEO position below competing products

Red man video zone

If you want to ask what is the most unwilling thing for merchants to see, there is no doubt that you have worked hard to rank your products, and finally made a high ranking product. As a result, competing products easily appeared on their product landing pages and distributed traffic.

Another point is that their videos will be recommended to be displayed in the first three positions of the video . As long as the influencers do not remove the related videos from the shelves, they will always exist, and there is no need to invest additional advertising fees for exposure , which is not good for brand exposure and drainage. It goes without saying that the hard work of competing products will only increase your wedding dress.

In addition to being displayed on the competing product page, the celebrity also has a separate live broadcast recommendation page, enter wxxolcc—qrir_h=qnhicgzv? You can go to the Amazon Redskins video section.

We click on the celebrity name to enter this celebrity channel.

Then click " View My Store " below the name to enter this celebrity store.

In addition to having on-site traffic, Amazon celebrities also have a lot of off-site traffic. Some celebrities will bind their social platform accounts with their store accounts. We can learn about their off-site traffic through social media.

It doesn’t matter if there is no binding, we can also find the corresponding account on social media by searching the celebrity name. For example, this is called With Love, Leena is an Amazon celebrity, and this is her Amazon exclusive store.

We found her account by searching for the same name on YouTube, and she is also an internet celebrity with 920,000 followers.

The reason why it is so easy to find is also because people like this have a certain number of fans. In order to facilitate fans to contact them, their names will be unified , so it is not difficult to find their accounts on social media by searching their names.

I also checked the videos posted in the past. Many of them are related products of her on Amazon. Each video of her has a viewing volume of 40,000 to 70,000 , which means that one product video of her can generate 40,000 to 70,000 views . exposure, and this exposure may also increase over time.

Let's see that she also added her own Amazon store link under the YouTube video , which can bring a lot of off-site traffic to the product. It is obvious that a single account of a celebrity can bring very considerable off-site traffic, not to mention It is said that most celebrities do not only have one social account, but several, which means that the off-site traffic it brings will only be more than what we see.

The point is that the sales data of Amazon influencers on the site are traceable, because their income comes from Amazon promotion commissions and merchants' cooperation fees, so each detail can be clearly seen.

The picture shows the sales data of an Amazon celebrity in recent months.

I'll show you another example.

This is a test done by a foreign celebrity. He only posted a few videos at the beginning, each with about 540 views , and most of the videos are about 2 to 3 minutes long .

It can be seen that although there are only 540 views, he has received a commission of 32 dollars , but his fans on YouTube are only more than 3,000.

And the income of this celebrity account has increased from $32 to $ 84 from August 28 to September 6 .

He also simply recorded a few short videos of products, but the upward trend is obvious, and the commission has risen to 169 in about 3-4 days .

In the next few days, the highest number of views was 50,900, and the commission was $ 648 . The average video time was only 1.5 minutes.

I believe you have also discovered that it is obvious that seeing a celebrity video that does not need to be too complicated or too long can bring very considerable conversions. This is completely an effect that other marketing is difficult to bring!

So why do cross-border sellers have to understand the Amazon Influencer Program?

Because Amazon has many sites around the world, it is also the most influential cross-border e-commerce platform in the world. I believe everyone has seen through the example just now. Amazon's reds have the ability to carry goods. In just a few days, more than 5,000 views have been played. , bringing in a few hundred dollars in revenue.

There are already many overseas celebrities who have settled in Amazon to increase Amazon's global influence. If you are doing Amazon, or are preparing to do it. The Amazon Influencer Program is something you must know, because now the global cross-border e-commerce has entered a new era of social e-commerce!