There are many Amazon novice sellers who may not be very clear about these 2 concepts, and although there are some obvious similarities between the two concepts, they are two different models.
What is Affiliate Marketing?
The affiliate program is an off-site drainage method officially recommended by Amazon . Affiliates can earn commissions by promoting products. Simply put, when members choose the products they want, a product link will be generated. This link can be hung outside the site. As long as you sell through the link, you can earn a certain percentage of income.
However, as a comprehensive e-commerce platform, Amazon has complex product categories and merchant types, and the gross profit of different products will be different, resulting in different commissions .
The commission ratio is officially adjusted by Amazon, and the commission fee is borne by Amazon. For Amazon sellers, if they want to cooperate with alliance resources alone , there is not much room for operating commission ratios , but it is still possible to send samples for evaluation and additional fixed payment cooperation.
Its advantage is that it has huge traffic and good conversion effect. It has more than 2.5 billion visits in 2019, and has more than 90 million paid members. According to statistics, paid members spend $1,400 a year on Amazon. Ordinary users have 600 US knife.
It is a very good off-site drainage tool for early Amazon sellers.
What is an influencer program?
So what is an influencer program?
The influencer program is a part of the affiliate program, also known as the Amazon Influencer Program , but unlike the affiliate program, Amazon is open to overseas social influencers, providing a monetizable path for influencers to cooperate with Amazon merchants.
It is also a way of attracting traffic inside and outside the website that Amazon has officially prepared for merchants . The difference is that it is promoted in the form of video content, and influencers earn commissions after selling products by publishing videos.
Influencer videos have their own independent storefronts on Amazon , which can be associated with their own product videos . This is a condition that the alliance does not have, and it is not promoted in the form of a single product link.
In addition, influencer videos have a very high weight. I believe all sellers know that there will be a video placement at the bottom of our Amazon product page, which will recommend some similar competing videos.
But many people don’t know that the top 3 videos recommended here are all influencer-related videos . As long as the influencer does not remove the related videos, it will always be displayed on different competing product pages .
Simply put, as long as there is an influencer video associated with your product, then your product can get continuous drainage on Amazon without continuous payment , and get their traffic from competing merchants on the site.
Another point, I mentioned at the beginning that the influencers themselves are influencers of other mainstream social media platforms , so when you work with them, you can ask them to promote it on your own social media.
Because they themselves have a large number of fans in various social media, the off-site traffic is also very considerable. The more fans they have, the wider the customer area your product can reach!
So whether it is for brand exposure or to improve the conversion rate, it is a very good choice. You can think of influencers as an evolutionary and upgraded version of the alliance.
The commission ratio of the same Amazon influencer is also adjusted by Amazon's official, the commission fee is borne by Amazon , each category is different, the commission ratio will also be different!
In addition to these commission income, if merchants want to cooperate with influencers, they will also charge an additional fee, but the bottom and middle influencer fees are very low, usually only about $100, and if the product quality is good, they can even help you promote for free.
If you compare the two.
Influencers are also divided into types, only the same kind of effect is the best
Video content can be exploited and published multiple times
Brand reputation can be affected if the influencer is picked wrong
Influencers go a long way in increasing product trust
Offsite promotion requires tools such as discount coupons to track results
Build more brand awareness
higher risk involved
Easily expand the number of offsite links
The effect is not uniform
The system is mature and perfect
But there are a lot of affiliates doing spam, false advertising, etc.
But you can't control the content outside the site
easy to use
Use bots or scripts to perform fake transactions, etc.
If the sellers plan to do off-site drainage exposure in the near future, you may wish to refer to it more.