Yesterday, a customer asked me if SHOPYY has the function of automatically synchronizing products to Amazon and other platforms?
I said no, but this function can be achieved through some ERP with commodity synchronization function.
However, whether it is synchronizing products from SHOPYY to Amazon, or synchronizing products from Amazon to SHOPYY, I think the realization of this demand does not make much sense.
I will make a comparative analysis for you from the pricing strategy , packaging strategy , landing page strategy , and decision-making direction of consumers' orders . Of course, it is aimed at the operation logic of high- quality independent stations , not the way that the station group explodes , does not ship , and the goods are not in the right version .
1. Pricing strategy
Amazon — with reference to fixed costs, but mostly depends on competitors.The highlight is the price/performance ratio, emphasizing that the price is lower
Independent Sites — Reference fixed costs, advertising costs, brand positioning, competitors. The highlight is the brand value, emphasizing the value of differentiation.
In general, Amazon's pricing for the same product will be lower than that of independent sites.
2. Product packaging strategy
Amazon – The product focuses on practicality, value for money, and the product packaging is relatively simple. In the product package, there can be no over-made gift cards or coupons or greeting cards that do not meet Amazon's requirements.
Independent Station – The products focus on novelty, high value, unique and novel design, powerful functions, etc. The packaging emphasizes more exquisiteness. You can put all the promotional cards, gift cards, coupons, etc. that you think are better.
In general, the products sold by Amazon place more emphasis on cost-effectiveness and simple product packaging, while independent websites place more emphasis on personalization and more value-added brand premiums. Some Amazon products that sell well because of lower prices may not be able to achieve the expected results directly on the independent site.
3. Landing page strategy
Amazon — To meet Amazon’s requirements, pictures are generally square charts on a white background. Product introductions emphasize text introductions that highlight product features and highlights, and there are strict requirements for video content and duration.
Independent station – The main consideration is that the pictures must meet the requirements of mainstream advertising platforms. The product introduction content emphasizes brand words and functional words. In addition, functional highlights can be introduced through long videos or animations. The entire introduction content is more vivid and makes buyers It's easier to learn about your products and remember your brand.
In general, Amazon sells simpler and more intuitive products, and independent station products can sell more differentiated and novel products.
Fourth, the decision-making direction of consumers' orders
Amazon – The consumer buying process is to go to the Amazon platform, compare features, then compare prices, and then maybe wait for a better promotion, the whole process is comparing prices, because prices make decisions.
Independent site – The consumer purchase process is to learn about your product through the top social media, and then conduct multi-party searches, check your relevant information, including reviews, and enter the website multiple times. The whole process is to examine the brand of your product, because Brand to decide.
PS: I would like to explain in particular that the "brand" mentioned here is not a brand like an international well-known brand. Most of the boutique independent stations cannot do this. Consumers will pay attention to your professionalism, user reputation, product packaging, After-sales service, etc., so to be an independent station, you must do content marketing, and the advertising costs behind blindly smashing advertisements will become higher and higher.
To sum up, Amazon's sales strategy is different from that of independent websites, and there is no simple synchronization between products. Everyone must put in the effort to be an independent station, and do a good job of repurchasing the independent station. The independent station is really fragrant.