Yesterday we introduced how to select products through Amazon, wish , AliExpress, and eBay , but Google is the choice for most of our sellers to determine product selection and predict market trends, and it is also the best skill for many big sellers. So today we will explain how to use Google to select products for sellers who use the Zhanxe browser .
1. Use search to analyze product competition
Using Google search can help us judge the competition of selected products through the laying degree of advertisements and seo . Search for the name of the selected product. If a large number of advertisements appear on the first page of the search results, it means that the selected product is highly competitive and can be judged and adjusted through the advertising keywords. If you search for seo and the content of the homepage is less relevant to the product, it means that the product selection is less competitive and can be considered as an alternative.
2. Use Google shopping to analyze product competition
If Google Shopping has many products from cross-border e-commerce platforms, pay attention to observe whether there are platforms that you participate in the operation of. If not, carefully consider whether you need to select the product; if so, give up the product or try to dig out the product other selling points. When choosing products, you can properly avoid products from mature companies and brands. Because most of these commodities have established complete commodity supply and sales channels, and are fully trusted and recognized by consumers, the user viscosity is very high, and it is difficult for small sellers to compete with them.
3. Use Google adwords to analyze product competition
Google adwords is a built-in keyword planning plugin for Google Chrome. We can use this plugin to analyze data related to product keywords. Including keyword search volume, exposure, bidding, etc., you can also observe the staged popularity of products.
4. Use Google trends to analyze product popularity
Google trends is also a free plug-in built into Google browser. Through Google trends , we can analyze the search data of billions of Google search engines every day, so as to obtain the search frequency of keywords in different periods. If the search frequency of product keywords is on the rise, use this trend to build our products; if the search frequency of product keywords is on the downward trend, then choose carefully to avoid losses to the store.
In addition to analyzing the search frequency of keywords, Google trends can also determine the off-season and peak season of commodity purchase trends based on the search frequency of different countries and regions, and we can adjust the status of warehouse management according to differences in consumer demand.
5. Google selection dimension
Summarizing the previous introduction, we can find that when we use Google to select products, we need to meet four conditions: large traffic, low competition, more growth, and less brands. Meeting these four conditions basically meets all the requirements of Google's selection. Selecting products on this basis can ensure that novice sellers do not make mistakes.
Well, our strategy for selecting products of the station axe browser has come to an end. Friends who like it hope that you can pay attention, and you are looking forward to explaining the direction of our introduction in the next issue, and you can also actively discuss it.