More than half of 2022 has passed, and the peak season consumption carnival belonging to Amazon sellers will soon come. The peak sales season every year is very important. When the peak season comes, what things do Amazon sellers need to do in advance? Xing Taohui will start talking today.
1. Analysis of past sales
On the occasion of Black Friday and Cyber Monday, Xingtaohui recommends sellers to analyze the sales situation in the past few years, and understand the historical lowest price and average price of the products sold in recent years. The same seller can sort out this year's sales according to previous years' sales How much inventory to prepare and product pricing.
2. Pay attention to inventory and avoid out-of-stock
In recent years, almost all shopping methods have shifted from offline to online, and online consumption power has increased significantly, especially when there are large festivals or promotional days, product sales will skyrocket. In this peak season, sellers should pay attention to their own inventory in a timely manner, and can appropriately increase the number of stocks in the peak season to avoid out-of-stock and out-of-stock products.
3. Logistics and transportation problems
During the peak season, the sales volume of sellers will increase suddenly, which will easily lead to problems such as logistics and transportation, resulting in consumers not being able to receive the goods on time. Sellers need to prepare logistics countermeasures for Black Friday and Cyber Monday to ensure that consumers can receive the goods in time during the event. Xingtaohui recommends sellers to transport by stages and multiple logistics to avoid unnecessary losses caused by logistics problems.
Fourth, advertising optimization
After all the above adjustments, you should finally pay attention to the optimization of advertisements. Sellers need to drive traffic to their products before the Black Friday and the first online. Advertising is still very important during the peak season. After sellers optimize the content of advertising materials to the extreme, they can allow sellers to buy directly after entering the store and increase the conversion rate.